Or: Another sign of the gaming apocolypse -- Gamers Instinct.
Today I saw the ad on Gamespot for the "Gamers Instinct" (which, by the way, is foul grammatically because of the implied but invisible apostrophe, but nevermind that). On the ad, cleverly featured and with much gusto, something straight out of Barnum: "Make your mark on the gaming world by joining our panel!". Violently green and shiny to the mind's eye as a new puppy, I impulsively decided to join.
Let me admit now, in my opnion, ads on websites are a violation of what the internet has to offer (in terms of free conent). But, I'm torn. Entering the world as a young woman who needs an income to buy her expensive games and toys, I can see the appeal of making some cash, any way you can. I suppose, I'm congratulating the ad (before I criticize it later in this post) as it did what it was supposed to do: Make me click on it and join their membership. But let's be honest. if they can afford to make that caliber of advertisement, they aren't making a tiny profit. They are probably are generating dump-truck loads of money still hot from the hands of greedy gremlins all across the webverse. Greedy Gremlins like me.
But, I digress! What I truly mean to speak of is the rather sobering implications surrounding the practice of using "Greedy Gremlins" for this little job. As the ad proclaims brightly, they want people to JOIN to "have opportunity to influence the direction of gaming-related research and product development".
Did you get that? They said that your input will direct product development of games. I would hazard to guess that MANY of Gamespot's clientelle join Gamespot for this VERY reason. They want to change the way that developers make games, because I think many of us are becoming aware of what potential games have to be the focus of many people's lives, *if they're done right*.
So why am I (clumsily) writing an editorial against "Gamers Instinct"? Well, unsavoury grammer aside, I don't really think it's a logical or esteemed decision to give precendence to the greediest of our population. I'm talking about those that are hungry for content, easy cash and quick fixes. Of course, I know some of you joined because you do beleive that this will push gaming in the right direction, but consider the following:
What kinds of questions are they asking? What *part* of product development are they going to be changing in relation to your answer?
Without answering a single question (other than filling out your details on a quick sign up sheet) they have already learned something about you. You want. Because, if you didn't want, why would you do a survey? I mean, people who are satisfied by their jobs, I assume, would be less likely to fill out a survey, because there's just no need. It's grunt work.
And here's the logical fallacy they are encouraging in their survey-grunts : The gaming world as a democratic system, subject to the whims of the little people (us). Gamespot is not a democracy. The gaming world doesn't change because people vote... something many Gamespot trollers know intimately. Games get crappy, and no amount of complaining will result in the company doing the same tragic mistakes again. All of this, grey and blue, shiny and yellow, has been carefully chosen by a designer to look appealing to a certain demographic (us). The reviewrs and writers on staff carefully consider the financial aspects of purchasing games. For example, how many thousand pages of "Super Amazing Console No in EVERY HOME: Sales only to rise, says president" have your eyes skimmed over in the last few years? You may not care, but the people at Gamespot certainly do hold the transfer of money in their thoughts.
So what am I saying? Gamespot, but perhaps more extremely, this "Gamers Instinct" only really cares about the money. I'm diving dangerously close to sounding like one of the baddies of Hot Fuzz when I say this, but what about "the greater good"? Sure, the reviewers aren't hooved capitalists, snorting and rolling in the blood, sweat and tears of the plebs (us). But, they have to be faithful to way the industry works. And that, my fellow gamers, is through the judicial application of dollars and cents.
So, when you hear the revolutionary words of "Change!", keep in mind who is saying it, and why. Chances are, you won't like who it is. (Haha, ok, I love that James Bond song a little too much). The democratic slang of "change" and "power" have very different implications in a cusiness society. But, it's intentional, I am finally about to argue. Gamespot, and this "Gamers Instincts" are playing a little roleplay with their audience, playing with our communual desire to change our world, but using it to further the increase of their own wallet. This is an *exaggerated* exchange to hammer home my frustration...
Gamers Instinct: strolling briskly up, patting you roughly on the back Hey! Yeah, you there! With the... uh... face! Do you like videogames? I see you've got a controller in your hands and you're on a site erected in the glory of brotherhood of gaming!
You: Oh, well, yeah I-
Gamers Instinct: keeps talking Haha yes! Isn't it funny how the gaming world has changed! In my day, nerds like you didn't do much more than pop pimples and wipe the grease on your mom's old sofa in the basement!
You: What? I didn't do-
Gamers Instinct: still talking ...And now I'm writing an ad in order to make you feel like a democratic citizen! pausing now, leaning close Guess what son? You can change this world. Yes, you. You with the face. No, no. Had to beleive, but I really do mean you.
You: What do you mean change?- Because I really hated the way that the graphics on Bir-
Gamers Instinct: Yes yes yes, we know all about it. Listen I'm a busy man here, and I have some clients who are interested in getting your financial records, so, I'm going to need to get you to fill out these twenty-five surveys before the end of the month, that'd be great. Thanks. heading back to his fancy office
You: Whoa, hold on. I have a job and can't -
Gamers Instinct: turning around Didn't you say that you wanted CHANGES?! You gotta do some WORK, son, to get some say in the big business! Don't you know what's at stake, son? attempting to calm down....... There's a ten in it for you, if you do enough surveys....
You: ............................................................... yeah, ok.
Final Thoughts: Bleak. I know. I'm sounding an awful lot like a doomsayer. But if media culture has taught us anything about who we are as a community, it's that we are a group of people who like extreme sensation. Most of us are imaginative and can easily suspend our disbelief for a while, in order to gain the thrills offered only in the virtual world. Ads work on this basic principle, and keenly accept and encourage us to act imulsivley, in order to sell more product for more profit. Demand goes up, but the product's value has the potential to decrease, to further increase the profit margin. This means, trashier games filled with meaningless insane graphics (that are MUCH easier to do with the market flooding with young people who know how to manipulate software) with vapid storytelling. The games of the future can be less concerned with the "future" of the gaming world, because that's not what is most important. It's the cash.
***Afterthoughts**** Woof, what a rant! I wrote this in the spur of the moment, and it sounds a bit snarky! I would love to hear your thoughts on the whole messy issue, or have some critical input to gain some refinement of my point or the other sides of this argument. I can be pretty extreme when thinking out just one side! Thanks for reading it all, if you made it all the way down here! What stamina for crazed editorials you have!
****Note to Gamers Instinct**** Sorry about the cheap shots on the apostrophe thing. I think I know what you were trying to say... you wanted to give the impression of agency, like I said up there. And you meant it in the best way possible. Except, you left out the apostrophe, ergo, it no longer reads "You have possession of instincts!" It reads "There are a lot of people here, who are also gamers..... mumble mumble instinct". Gamers can't "instinct"... so why put it there, where it feels like a verb? Why couldn't you have given gamers instinct? (See, I did what you did there too... so you could see what I mean. The word following gamers isn't posessed... it's just floating there like an uneaten cabbage.) I'm slinging mud because it just justifies my own opinion that everybody has decided to give up on making games because it means something more than just its function in the capitalist perspective. You just were convieniently in my way... I don't suppose I'm going to get my subscription cancelled now? 'Cuz, I could use the money..... ;)
~BirdyBot
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