I saw this on a comic blog I read, showing clearly preferential treatment to her guy friend at one comic shop because she's a woman. She also shows that it isn't a standard and I wouldn't expect it to be. I've had similar experiences myself when I collected comics (I stopped because I'm poor. )
However, I have more recently experienced it in gaming stores, especially after moving to Madison. I've gone in a few times alone to different stores (Gamestop and EB World) and have had one of two different experiences. The first isn't necessarily because of my sex, which is just being ignored. Some of the clerks just suck at service and will ignore you unless you wave money in their face. That's a lot harder to attribute to my sex than the second.
The second is I'm treated like an absolute moron. The best example is the more blatant one. Last year I was buying a game for a friend for Christmas; it was the Star Wars: Republic Commando game. The first guy to help me out was nice enough, but he certainly wasn't treating me like he would a guy. People treat the genders differently, that's obvious, but he was more interested in helping me, even overly helpful. Honestly, though, that wasn't really the issue and is more superfluous commentary that really has nothing to do with what I'm writing.
What is relivant is that when I went to buy the game, the clerk behind the counter was very condescending.
"You know this is a first person shooter right?"
"Uhm...yeah." <slight sarcasm in my voice>
"Does he like first person shooters?"
"Yes." <sharply and annoyed>
This really was the only thing he said to me. I could, of course, just be overreacting, but I very much doubt it was small talk or something he'd say to a male customer. While it was Christmas, there's no guarantee that I wasn't treating myself, or that it wasn't for a female friend or relitive. On top of it, he was treating me like a moron who doesn't know a thing about the games she buys.
I've worked in electronics, I've come across women and men who have no idea what they're doing. I think, though, the clerk should wait until the person talks before making a judgement. You can usually tell pretty quickly whether or not the person has at least some idea of what they're talking about. This guy just made a judement either because of how I look or my gender (both, likely).
I've had other similar incidents, either with a guy or alone, most end up that I'm either ignored or treated like an idiot. It's really frustrating and often insulting. It's actually why I tend to go to big stores like Best Buy, because I haven't gotten any treatment like that.
Although I am interested in testing this, actually trying several game specialty stores and showing the divide. It would make a good article for GrrlGamer.
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