CoH has basebuilding, and relys more on tactics, and using the right units at the right time, You are very limited with the forces you have, so there is not a race to spam as many units as fast as you can. Most units are useful throughout the game (well all are) since they have very very specific roles. They can however be upgraded to have aditional roles (an inf squad may get an anti armor weapon, or assault rifles, to better thier use against armor, or infantry (or both). CoH is very specific in the armor reguards, an inf unit armed with rifles will never really take down a tank, and a tank that is made for AT warfate, will not fare too well against Inf
WiC, does not have basebuilding and works on a reinforcement point scale, so you earn points of sorts, and call in reinforcements, The units there are split between: Anti infantry, anti armor, and anti air, so different units have different things they work against, it is alot less specialiced then Coh, but also more basic.
So CoH is the more complex one, its my favorite one aswell, it looks really good, and sounds fantastic, The tactics make it a really satisfying game, nothing beats luring the enemy into crossfire from mgs.
WiC is alot easier to learn and understand, it might even look better then Coh, but does not sound as good. Despite its simpler gameplay if is fairly fun for a long amount of time, the stone,siccors, paper gameplay is nothing new, but More often the not the game degenerates into "throwingmasses of cheap units at eachother, till one drops" that we see in alot of rts.
If you are looking to buy, then flip a coin, and consider if you like cold war setting or ww2 setting more ;)
Maddie_Larkin
Don't listen to this post, its just a COH fanboy who probably never played WiC cause of his description of the roles in the game and the amount of wrong facts. WiC>CoH in terms of needing tactics. WiC is based ENTIRELY on tactics and teamwork, not builds like CoH. 
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