Instead of having:
1 Game with 3 races and 12 missions each w/ full multiplayer
+ An Expansion w/ new multiplayer content and 12 more missions for each race
+ A 2nd Expansion again w/ new multiplayer content and 12 final missions for each race
You're getting:
1 Game w/ the entire game dedicated to 1 race (36 missions) w/ Full multiplayer
+ An expansion dedicated to another race w/ new multiplayer content
+ An expansion dedicated to the final race w/ new multiplayer content
The only problem I can see with this is that new players will be raped online if they try the other races since they don't have a campaign to work with. Blizzard can combat this with a tutorial but other than that this shouldn't be that big of a issue. Looking at the gameplay, it doesn't seem like the mechanics have changed much and honestly, anyone who loves Starcraft (bulk of buyers) should be more than familiar with both the core Zerg and Protoss style of play.
As long as Blizzard delivers on its promise for content and doesn't massacre the pricing, its fairly reasonable. I would rather have them pool time into creating an in depth single-player which was the orignal starcraft's weakness than hastily creating a game with the majority of its focus on Multi-player.
Consider:
Half-Life 2 and the episodes
WarHammer 40k: Dawn of War and its endless expansion packs
Company Of Heroes and the coming expansions
This isn't a new trend
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