I think they will keep the gamerscores and achievements. It's just good marketing. It gives people an incentive to buy more games, and specifically the achievement nerds (Although people can rent the games), it makes the attachment rate for the Xbox 360 much higher. Think of those with a PS3 or a Wii, and with the multiplatform titles. People will more likely to buy the 360 version because of achievements.
It also gives people an incentive to go back and play their games again. This makes the games life longer. If there were no 10,000 kills achievement in Gears of War, those hardcore players on ranked might go play something else. And if if more people are playing games longer, that provides an opportunity for new gaming content which people will buy (Gears of War maps), hence, it is more money for microsoft and the gaming companies. It's a good marketing scheme.
Personally, I bought some new games that I never thought I would because of achievements, even though I know they mean nothing. I think it's more about getting a sense of accomplishment, and having it recorded in your profile. It's much more rewarding to go back and play a game on hard mode and get rewarded for it.
mars44
Well said. I like achievements because it gives you reason to do things in games. Seriously is the perfect example.
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