Here's my opinion.. At first glance I hated it.. Then I laughed out loud and said "Nintendo is DEAD!!!" Then I went into denial and ate half a bag of Cheetos... With those Cheetos I read a little bit more info and watched the "Wii" video... My depression started to fade and the name started to sink in... Then I started to realize many reasons it's a GOOD name! Here they are: 1. Saying to a friend "you wanna see my Wii?" will get you a swift kick in the crotch... But saying "Nintendo Wii" sounds a LOT better. Problem solved. 2. It's easy to remember, easily pronounced, and VERY distinctive and unique (ala Amazon, Google, I-pod, etc.) 3. If it catches on, the distinctiveness of the name could help the system become a household name. It also doesn't sound like your ordinary game system to non-gamers (i.e. grandma), but sounds enough like a game system to us gamers when you say the full name: Nintendo Wii. So it could appeal to everyone. 4. With the right design, it's a pretty cool looking name. And the two ii's can look like drumsticks, guns, spatulas, whatever. 5. Saying "Nintendo Wii" has a nice ring to it. It rolls off the tongue well. 6. In just about 2 weeks we will see the Wii in action, and the name might even correspond with some unique system feature that we're not aware of yet. I got a feeling. 7. It's a short name, at just three letters, and will fit nicely and look good just about anywhere it's placed, whether it be on the console, game boxes, or what have you. 8. Easily pronounced in any language (although the Japanese have a hard time with it, so I read. Maybe it's not such a great reason after all). 9. It's Nintendo's #5 console... if you split the W in half it makes two roman numeral Fives. Intentional? Either way, it makes good animation possiblilites for commercials or whatever. 10. Wii... we... us... nosotros... me and my friends... ... ...it's Wi-fi!!! Most of the time on the console, for me anyway, will be sent playing SSBW online. And everytime I play I will think of "we", as in the people I am playing with. Obviously, the "we" connotates the connectedness of the gaming experience. This is my favorite reason of all. Well, that's it for now. At first glance I hated it, but it has QUICKLY grown on me after giving it some thought. My only worry is that the general public and most gamers out there might not think twice about it and just think "Nintendo Waaaa?" and people might be turned away. We shall have to wait and see.
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