Ehh, it's all about their most profitable target market. I mean they have probably done research and realized advertising towards family-centric buyers does better than focusing on the average gamer. It sucks, though, that people perceive the Wii and Nintendo to be a bunch of kiddy crap.
Uggggh what? Grinding just makes me think of dark rooms, popcorn, a headache and staying up way too late. I don't see how someone could just like a game for grinding.. :)
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