I am going to use this thread to update everyone on everything sports game relates during E3. Here is what has happened so far:

Madden NFL 11 and EA Sports MMA Trailer:
http://www.thesportsgameguy.com/1-football/1-madden-football/e3-2010-trailers/

EA Sports Press conference
http://insideblog.easports.com/archive/2010/06/14/ea-s-e3-press-conference-impresses.aspx

EA Sports MMA Release date and cover athletes
http://www.easports.com/mma/blog/entry/title/worlds-collide

NHL 11 cover athlete:
http://www.thesportsgameguy.com/5-hockey/nhl-hockey/nhl-11-cover-athlete-jonathan-toews/

Madden NFL 11 online team play hands on
http://e3.gamespot.com/story/6265270/madden-nfl-11-online-team-play-hands-on