Truth be known, I find that the bigger a "reviewing" company gets, the more they tend to stray from the average gamer.
I'm going to refer to a reviewer I do like, ZeitgeistReviews on YouTube, who said something to the effect, and I paraphrase, that "many game critics seem to have a stick up their ass."
It's true. Other than a few select titles, I seem to walk away from most reviews feeling like they harped mostly on what they didn't like, and even managed to give a negative spin to aspects that were otherwise good (that they liked).
And sometimes, I get the feeling that there is more behind the scenes than just the review. If they are getting free copies to review, is there any expectation from big-name developers that their game will not receive a significantly negative review? Also, do they avoid excessively positive or negative reviews in fear of viewer/reader reaction? I couldn't believe that FFXIII got such good reviews despite the fact that I really, really felt that it was pretty mediocre (that is, of course, my opinion).
And even moreso, what is the purpose of the review? What are we ultimately reviewing? How much do the graphics impact the review, and if that doesn't matter to some gamers, isn't it useless to them to include graphics in the composite score?
My favorite reviewers are those who seem to know how to sit down and just try to enjoy a game for what it is. If you encounter snags or issues that make you bored or annoy you, then start to harp on those. If you enjoy the game and just notice some minor flaws, mention them but don't beat a dead horse over 'em.
Here's my basic perspective: I sit down, play a game, and pick a score from 0 - 5 based on the definitions I gave. There is a clear difference at each step, and I could explain why each game got the score it did. As a teacher, and as a student of teacher college before graduating, I am and was required to justify each and every point in my rubrics. What's the difference between a 9 score and an 8 score? What constitutes a 2 out of 3 points? What, exactly, does a student need to do in order to get 2 points in this aspect of their presentation?
I see these scores, but where is the explanation? It's almost as if we read or watch this relatively long discussion of the game, and then BAM! "Here's a number we came up with it." How about an explanation of the score? They do give some general explanation of the numbers, but it's more of a conclusion based on the number rather than a definition. They paint the explanations with broad strokes. I know that there is no exact science here, but it could be a lot more specific than just... "WHAM BAM, here's a number for ya!"
Also, another HUGE, HUGE ISSUE that everyone ignores: the mood of the reviewer. Let's be real honest with ourselves... are we always in the same "gaming mood?" No, of course not. If you're like me, sometimes you're in the mood for a good FPS campaign, but other times you'd prefer a single-player JRPG. Sometimes you want to get really deep into a western RPG like Oblivion, and other times you just want to play some mindless hack-and-slash fun. Sometimes I want to just play slayer mode in Halo: Reach, other times I want to solve environmental puzzles like in Zelda or Darksiders.
What was the reviewers mood? I know that I've occasionally picked up a game that just happened to hit the right spot at the right time, and when I go back to it a year or two later, I realize that it wasn't *as* good as I thought it was.
Think of it this way: how good does just about any food taste when you haven't eaten anything all day long? Yeah, it's a lot more appealing than when you had a big lunch. And how good does Mexican taste when you're just not in the mood for Mexican? Sometimes I want a big juicy burger, other times I want to eat chicken and broccoli. It's all in the mood sometimes.
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