When you can ship updates to customers as often as you want, product support becomes a proactive force for customer satisfaction. When you have access to real-time sales data immediately after a game's release, marketing decisions move light-years ahead. Steamworks also addresses grey marketing, player authentication, and piracy, so you can focus on the business of simply making great games. Auto-updating
Be confident that all of your customers are running the most current version of your game. Update and expand your game as you see fit. Your community stays current, and your support burden will be significantly reduced. With no certification process, you're in control. Update as much as you want, with as much as you want-there is no charge for bandwidth.
Real-time sales data
Log on to your personal sales and data tracking site and see your product's statistics up-to-the-minute. Don't wait for weeks to find out where and how your game is selling. Real-time, worldwide activation and use reports give you the detail you need to make informed decisions about marketing and retail conditions when they need to be made.
Encrypted retail media
Protect your day one release by shipping encrypted media to stores worldwide. No worry that your game will leak early from the manufacturing path, because your game stays encrypted until the moment you decide to release it.
Anti-piracy
End-to-end anti-piracy solution. Steamworks provides both a wrapper to protect your application and online authentication. Your game is associated with a single customer account, which is used for multiplayer authentication (no more "shared" key lists on the Internet). Plus, the ongoing benefits of customers being current and connected on Steam make piracy an unattractive option.
Territory control
Open up new markets. Games can be set to authenticate only in specific regions, allowing you to go day-and-date worldwide without the worry of grey marketing of products intended for specific territories.
Key-based authentication
Easy, known, and proven path for customers to authenticate their game. Keys are the backbone for inventory control and sales data. Keys can be customized for region, content, language, and SKU.
Free Weekends and Guest Passes
Hold Free Weekends (or any length play period) to entice customers and promote your game. Then securely and efficiently turn the game back off at the end of the period. Also available is guest pass technology that allows you to promote your game through your community. Let friends give free, limited time passes to their friends. Proven tech that has been used with our games and third parties.
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