Maybe this is just a troll project, there is nothing inside the cube and they are just seeing how much money one is able to spend in order to get the chance to break the cube, the "extent of curiosity".
You could say Infinity Blade is iOS exclusive, its not on the andriod or windows phone operating systems, but i get your point. Consoles are not widespread enough (unlike something like an iPhone) for an exclusive to have a "sure chance" for success.
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