So because they are the most popular reaction videos on youtube they felt like it was their right to try to monopolize the whole thing. It's like if Sony thought: ''Hey we are the most popular company when it comes to consoles this gen so let's trademark ''console'' so that no one else can make consoles without going trough us first!''
''provided that it doesn’t suffer from the dialogue-heavy NPC interactions of prior Paper Marios.'' Well newsflash genius, the first two paper mario were RPGs.
This means nothing really, there's tons more crappy games on PC than anywhere else, mostly unfinished broken early access bs . And mobile isn't much better either, about 1% of mobile games are worth anything.
So what I mean is, ''developing'' doesn't really mean anything to us players.
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