Only half assed developers release multi platform games that look better on x360. Look at NFS: HP... most perfect multi platform conversion ever, from the perfectly matched texture resolution to the color pallet and contrast, to the perfect framerate with 0 tear on both consoles, even the load times match with no install on PS3.
Exclusives look better usually because they don't have to work around any of the platform's disadvantage, they just build the game around the advantages, and the PS3 advantages are more significant.
Also: Final Fantasy, Mirror's Edge, Castlevania were developped on PS3 first and they look better on PS3 compared to x360, FF13 being an extreme case of Bluray advantage.
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