I have seen a lot of ads for Express on this site over the last few days.
Express is a clothing store chain in the United States that aims its apparel primarily at fashion-conscious twenty-somethings who want to be seen as "edgy."
This does not seem to be a good match for GameSpot, especially since many of the ads feature only women's clothing.
No offense to anyone, but from what I have seen and read, typical video game players rarely seem to have senses of style. Other than T-shirts with snarky phrases or pictures of things from whatever fandoms they are obsessed with, they tend to wear whatever it is that they own for as long as they can, replacing it only when it falls apart or are forced by their significant others or employers.
The minimal level of response to most of my fashion-related blog entries on GameSpot further cements this belief in my mind. The only exception is my colored game hardware proposal entry, which was linked from GameSpot's home page, and a good number of those responses are less than positive.
Seeing so many ads for Express on GameSpot surprises and confuses me. The psychographics of typical GameSpot visitors and typical Express customers do not match, as far as I can tell.
Not that I am the typical Express customer either. I do not consider myself "edgy"--my brother-in-law will disagree--but I do "need" to own dress shirts in every color and shade known to man. Express comes close to offering this, so I have been shopping there a lot lately. (I have purchased 14 dress shirts at Express in last two months.)
I have been visiting Express' Web site quite a bit recently too. I never buy anything from Express over the Web; the shades on screen never match the shades in store, but this is a convenient way to learn if something new is available. That and I fear that more frequent appearances at Express will make people think that I work there. Too many people think that I work at Banana Republic.
This has me wondering. Perhaps Express is not advertising directly with GameSpot. Maybe the massive amount of Express ads that I am seeing on this site is the result of Google's DoubleClick or one of its competitors monitoring my Web activity and placing syndicated ads here based on that.
But the variety of Express ads, constant appearances of these ads and lack of ads from competitors makes me doubt this, even though I cannot understand why Express would advertise on GameSpot.
Anyone else seeing these ads on GameSpot, or is this the result of DoubleClick following me around the Web and placing syndicated ads based on that?
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