Who is Peter Jackson?
Who is J.K. Rowling?
Who is Calvin Broadus?
Easy questions, right? Unless you’ve been living under the proverbial rock, you should have at least heard of all three of those personalities (hint: you may know Calvin Broadus better by his showbiz name, Snoop Dogg.)
OK. Now try this on for size: Who is Leslie Benzies? Give up? Well, what if I told you that this person is the producer behind one of the most popular, biggest selling game franchises of this generation? Still stumped? I’ll let you stew on it for a moment.
Today, videogames is a multi-billion dollar industry. Games cost several million dollars to make, and are commanding an increasingly large chunk of the entertainment dollars of 18-34 year olds. The evidence, both anecdotal and researched, is all around us. And it’s no surprise; videogames can and often do provide the most compelling, most visceral and most engrossing entertainment experiences of any modern entertainment medium. And as the technology gets better, the experiences only get richer, deeper and more enthralling.
So why is it that, aside from a handful of standouts, the people who make videogames are virtual unknowns, even to the people who play them? Ask anyone who follows entertainment, and at the very least they’ll be able to tell you that Peter Jackson’s a moviemaker, J.K. Rowling is a writer and Snoop Dogg is a rapper/entertainer. But ask about Leslie Benzies, producer of the Grand Theft Auto games, and you’ll get a blank stare, even from many gamers who have played the games. And before you go saying ‘I knew that,’ here’s a follow up question: Is Leslie Benzies male or female? Chances are, you don't know. I didn't until I started researching for this article. I tried emailing Rockstar North to find out. Finally I just googled for his/her bio. And came up with no answer.
I mean, for a hobby we love so much, we really don’t care much for the people who make this stuff, do we? Fans of other entertainment mediums celebrate their heroes. They idolize them. They make fansites, buy posters, watch, read or listen to every work they release, check the newspapers and the tabloids for any snippets of info. And their enthusiasm rubs off on the rest of us, causing us to find some measure of interest in celebrity lives. Why else do MTV shows like Cribs and punk’d continue to get ratings? In comparison, there are precious few fansites devoted to game makers. Shigeru Miyamoto, perhaps gaming’s best-loved designer, has only 320 fansites listed on Google. Will Wright, designer of the best-selling game in the world ever, has just 350 (mostly about The Sims). Yet Vin Diesel, an actor whose career, some say, has peaked, enjoys over 2200 fansites, and you’ll probably never see an MTV Cribs episode in John Carmack’s home.
So why don’t game makers get any love? I think the biggest reason is that videogames are the only entertainment medium in which the entity associated with the production of a work is typically a company and not a person or a group of people. Look on any book cover: the author is named, often in larger type than is given to the title of the book. Look on any CD cover: the performer is named, often with an accompanying photograph. Look at any movie poster or DVD cover: the stars and the top-level production staff are always listed. Now look on any game cover: all you’ll see are the publisher and developer logos, with not a single human being credited with contributing to the game’s development. Sure, there are some exceptions, usually for marketing purposes or cashing in on a big-name designer… “Sid Meier’s Civilization”, “A game by Michel Ancel, creator of Rayman”, etc. but these are used for only a small handful of big-name designers.
Another reason might be that making games doesn’t appear to be a glamorous or exciting thing to do. A performance – be it athletic, dramatic or musical – is an exciting thing to watch, and an even more exciting thing to participate in… that’s the whole point of performing arts: to excite both the performer and the viewer or listener. Staring at computer screens and poring over technical documents for 18 hours a day can hardly be considered exciting in comparison, can it? It comes off as being drudgery, and no-one wants to know about that. Most of us have enough drudgery in our lives.
Some may claim that making a game is a collective effort, made by dozens – sometimes hundreds – of people, and that recognizing just a handful of people would be unfair to the rest of the team. I don’t buy that for a second, simply because the situation is similar in Hollywood. As in movies, most of the members of a game production team are simply bodies who do what they’re told, no more, no less. And as with movies, there is usually a small handful of people at the top whose collective vision defines what the game will be, and those people definitely deserve to have their names on the box, as far as I am concerned.
Whatever the reason may be, we simply don’t show much love for the people who make the games we love. Maybe that’s a good thing; after all, fame has its drawbacks; intense media scrutiny and constantly having to deal with ‘hangers-on’ are just two of them. The problem is, on some level this can lead to a lack of appreciation of the games themselves. Movies and books are almost sacred in our society. We demand near-total silence in a movie theater; our eyes and ears stay glued to the action, and woe betides anyone who gives away major plot points. Great movie lines or music lyrics become part of the lexicon of our society. Yet many of us will repeatedly skip through cut-scenes in games, or play without sound or, horror of horrors, cheat to skip levels. I have a feeling that if we knew more about the people who made the game, we’d be less likely to play it in a way contrary to what the developers intended.
Fortunately, it seems developers are taking some steps to get their names out there. Many games these days come with ‘behind-the-scenes’ and ‘making-of’ featurettes right on the disc. The internet has of course made developers more available to fans, with message boards and email playing a great part in that. Credits screens are now accessible from the main menu of many games, and some even include photos.
But we shouldn’t be happy until Will Wright gets his own Cribs special. Only then can we truly say ‘Gaming has arrived’.
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