Its all in the Colours.
The Artists wen't for realism and used realistic texturees/colours. Warhead although less techniqually impressive as Crysis it had a bigger wow factor because of the art direction. They used more intensive colours and colours that complimented each other rather than what you would find in real life.
The UT3 engine is another fine example of this. Games like Mass Effect can wow a user because of the colours and level design. UT3 actually didn't look that impressive compared although they are using the same technology.
You find WIC impressive and not Crysis though? wtf, WIC has boxy little building that are nothing more than a tectured mesh. The units are cloned and the effects are dated?
http://uk.gamespot.com/pc/strategy/worldinconflict/images/0/34/
compared to
http://uk.gamespot.com/pc/action/crysis/images/0/46/?tag=thumbs_below;thumb;1
Your Mad.
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