You shouldn't give a game a bad/average review just because it's similar to other/last years games. Not everyone has played those other games. Feel free to mention this fact during the review, but the final score should be based on the quality of that one game alone.
You can't give a game a bad score because it's not original. Not all people have played Gears Of War and all the other 3rd Person Shooters. To them, this might be an 8 or 9, but they might not buy it cos this sh*tty review gave it a 4.
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