The reason why he's changed his tone is because they realised they need to justify the high prices at launch and because there's no point in over-promising when you can under-promise and over-deliver (if you're lucky). We can see straight through crappy PR, try harder please.

I like how they have to put 'FIVE' on the box art to accomodate the increasingly large number of video gamers who lack basic general knowledge.

I'm so glad they removed it. I was worried that it might turn me into a serial killer.

I look forward to the day his house of cards comes crumbling down under a class-action lawsuit.

I'd actually have more respect for Lucy if she just said "we're using DRM to maximise profits".

Rule #1 of PR be prepared to suffer if you lie to your audience.

Will I be able to commission illegal black operations from my city's private security and intelligence agencies in order to destabilise the economies of rival cities?

More videos like this please! I look taking a look at the history of genres!