How To Have New Ideas. A Short Course By Steve Gillman Brought To You By http://www.IncreaseBrainpower.com and http://www.999Ideas.com .................................................... Legal Notice And Disclaimer The author has used his best efforts to verify the information contained in this e-book, but makes no warranties with respect to the accuracy or applicability of the information. The author shall not be held liable for loss or damage resulting from use or misuse of the material here. All web sites linked to or mentioned are for informational purposes, and are not warranted for content, accuracy, or any implied purpose. This material is protected under International and Federal Copyright laws and Treaties. Any unauthorized reprint or use of this material is prohibited. ..................................................... Copyright 2008 Steve Gillman . (?) (?) (?) (?) (?) (?) (?) (?) Introduction Not sure that you can come up with dozens of ideas by tomorrow? Do you think it is difficult to invent things in your mind? Do you believe creativity can't be taught? Do you also think that book introductions are always long and boring? Well, you're about to change your mind. (?) (?) (?) (?) (?) (?) (?) (?) Table Of Contents Lesson One - Creative Concept Combining Lesson Two - New Applications Lesson Three - Using An Idea-Generating Word List Lesson Four - Creativity And Innovation Lesson Five - Creating New Products Based On True Needs Lesson Six - Brainstorming Lesson Seven - Concentration And Brainpower (?) (?) (?) (?) (?) (?) (?) (?) Lesson One Creative Concept Combining In this first lesson, we are going to jump right in with one of the best techniques for creating new ideas: creative concept combination. Just start combining ideas and things, and voila, you're having fun - and maybe creating something new. Let's get to the examples. Concept Combination For Fun And Profit "Tattoo" plus "advertising" might lead to the first large tattoo placement advertising campaign. Want a monthly stipend for having a Coke logo on your forehead? For a ton of new business ideas, just combine the concept of "home delivery" with almost anything. Parties, tax preparers, rental swimming pools? Would people pay to have these things delivered? As with any idea-generating technique, you need to be careful not to stifle your creativity. Allow ideas to come without judging them. Critical analysis is for later. Also remember that these techniques are tools, not rules. If your mind goes off on a creative tangent - just let it. Randomly combining things is a great mental exercise when you're driving or daydreaming. A boat and a bicycle becomes a water-ski-bike that glides across the water using pedal-power. Combining stock-trading and McDonalds has you imagining the selling of stocks and bonds at drive through windows. For more specific areas of interest, look for things to combine with what you already have. If your taxi business is struggling, combining "taxi" and "pets" might lead to a successful arrangement with a kennel, to pick up and deliver their client's cats and dogs. "Famous people," might give you the idea to run some sort of tour of the town, like they do in Hollywood. For maximum creativity in your innovation, look far and wide for concepts to combine. "Meditation" and "amusement parks" seem too unrelated to yield interesting combinations, but I'll bet people at a carnival would pay to be put into a meditative trance using the latest brain wave entrainment technologies. Limitless New Creative Concepts This technique is great for new product ideas, inventions and business ideas, but it isn't limited to those areas. In fact, some of the most creative new ideas come from combining concepts from radically different areas. Need examples? Church/Shopping Mall. Hmm... Four churches within one building. Christians, Muslims, Jews and Buddhists all sharing common space after there respective services and ceremonies. It might encourage tolerance, and even be inviting to those who want to "test" the various faiths. Jail/Mountains. Maybe use prison labor to maintain the trails in National Parks? Swimming/Alarm. Alarms for swimming pools? It sounds if a child falls in, and is otherwise easily turned off for regular use. Poetry/Economics. Hmm... Okay, I stared at the screen for five minutes, and nothing came to mind. That will happen, and when it does, you can just skip it. However, if you persist in looking for a new idea in the combining of two concepts, you'll find one. That is how this process works. Your subconscious mind is powerful. Put two concepts together, assume there is a connection that will lead to a new idea, and your subconscious will find it. Ideas Exercise Write a list of twenty things and start combining them into new creative concepts. 1. __________________________ 2. __________________________ 3. __________________________ 4. __________________________ 5. __________________________ 6. __________________________ 7. __________________________ 8. __________________________ 9. __________________________ 10. _________________________ 11. _________________________ 12. _________________________ 13. _________________________ 14. _________________________ 15. _________________________ 16. _________________________ 17. _________________________ 18. _________________________ 19. _________________________ 20. _________________________ Combine the above concepts or things in any way, but just two at a time for now. That still gives you 188 possible combinations, which could generate hundreds of new ideas.