For their handheld, no doubt it's Pokemon. But for their console it's far & away Mario.
Overall, Mario is the face of Nintendo. It's, IMO, their bread & butter. From Mario 2D Platformers to 3D platformers to Mario Party to Smash Bros. to their sporty titles with Mario Kart/Olympics/Tennis/Golf. The retro Mario games on their digital store.
Zelda is huge. Other franchises are huge. But a Nintendo Home Console with no Mario release within 2 years would suffer a great deal.
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