jibjab003's forum posts
Thank You
That's a nice number. What's the percentage for PS2's I wonder, I thought they said that like every other house had a PS2.FLYmeatwadbump
Analysts Predict Wii To Reach 30% Saturation
By 2011, everyone and their mom will own a Wii.
by Micah Seff
showUSloc=(checkLocale('uk')||checkLocale('au'));document.writeln(showUSloc ? 'US, ' : ''); February 23, 2007
- Hot on the heels of some strikingly positive January NPD numbers came
reports from several financial analysts that they were raising their
outlook on how well the Wii would do in drawing in consumers.
According to a recent Financial Times
article, analysts at Merill Lynch now predict that a third of all
Japanese households and 30 per cent of all US households will have
purchased a Wii by 2011.
These estimates were based on NPD Group research which estimated
436,000 Wii units sold in January in the US, as compared to 294,000
Xbox 360s and 244,000 PlayStation 3s. According to retailers
nationwide, Wiis continue to sell out almost immediately after
delivery, with people waiting in line for hours to snag a console
several months after its initial launch in North America. Additionally,
online auctions for the console have maintained a high premium, with an
average 30% increase over the retail price of $250.
Analysts had previously assumed that the initial appeal of the Wii's
new control scheme would lose its luster when faced with the
technological capabilities of its competitors. Credit Suisse analyst
Jay Defibaugh explained, "There has always been a strong concern that
the Wii was gimmicky, but each passing month assuages that."
Although these early numbers can hardly be considered indicative of the
long-term future for any of the next-generation consoles, it is hard to
argue that the Wii is anything other than the golden boy of the console
wars right now. Analysts previously unsure about the Wii now firmly
believe that this initial success could launch the system into console
supremacy in the coming years.
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