Dude, I'm not sure I understand the question unless your question is rhetorical. Branding is HUGE in marketing of any product. Would the PS2 have sold as well if it was just "gaming system"? Would Air Jordanssell as well if they were just "sweet looking bball shoes"? Would coach purses sell as well if they were "expensive leather purses"?
Building/cultivating/exploiting a brand is part of marketing and is done by all successful marketers.
sayyy-gaa
What I mean is, would it have sold aswell if it had not been called Halo wars and not included noticeable refrences to the halo series, as if it were a completely new IP.
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