Trailers... Sometimes they're epic and sometimes they're epic lies. But they are snippet of videos that WILL pull you in no matter what.
What are trailers? Well, they are adverts for future games (in this case). Short clips put together with music (or none), the game's title (usually flashed in the end), developer, publisher and release date. Sometimes called previews, but I see previews as videos with an narrator outlining the story and brief explanation of the features and a "more to come": It's more of the their Pre-Opinion-View.
There are different types of trailers out there and hopefully I get to touch on the ones we see the most (or the ones I see and like the most).
There are:
1. Cinematic Trailers
2. Mixes (I forgot how to define these but you'll see)
3. Teasers
4. TV Spots
and one more type, which I don't really consider them trailers. You might disagree with me of the types of genres and also where I put each trailer under each genre. I'll just say "meh... Close enough".
Now, like I said in the title that I'm an "All-Day-Lollipop" for trailers. (I wasn't allowed to use the word:S*cker). I may end up buying the game just because of those trailers and forget about the reviews. Meaning that I've been hyped up on ads alone. I really wanted to embed all the trailers in this entry and much more because they are that good! But I have to make this reader friendly and unfortunately pick five... or six... or seven. Okay, seven embedded videos in this entry and the rest are links.
The art of making a trailer is amazing because it wows you in such a limited time.
What makes a trailer an eye-magnet:
1. The Opening Sound - Think of it as an entrance. It will make you turn your head and capture you, this part pulls you in.
2. The Music & the music that's not in the game or hard to find the title of - At lease one of the trailers you've seen, you've commented "what's the name of the song?!". The music chosen fits well with the situation of the trailer. It gives atmosphere to the audience - Hardcore soldier, a lovable relationship or an epic battle.
3. Mute/Silence - gives the illusion that it's really loud, like supersonic loud! Also another technique for atmosphere, being secretive and stealthy. A tense scene, no music but with loud physical sounds.
4. The Cuts - just a bunch of video clips, cut so short and played so quickly that it's intense, fast-paced and there's too much too take in.
5. Motion Graphic Slide Show - Assassin's Creed II Slide Show
6. Voice Overs - I find these great. A narrator explains their thoughts or past experience throughout the video, the video on it's own might not mean anything to you, it'd be a big really vague.
7. The Story itself shown in the video - the creators of the trailer will make the story unclear (of course to not ruin the story), maybe cut some scenes together where one person says something and the next scene maybe hours away and it somehow answers the initial scene. The story is the most important! it's what a trailer is mostly there about! sometimes they will make stories up but you can't just go on gameplay alone! I know I can't (but some of you might, then I suggest you need to read more books and see how exciting to be apart of a story is) But you will get the basic outline, more or less... I think.
Try to apply the 7 Eye-magnet techniques to the following videos. I'll step in and write my own but... Do it yourself! this entry is already long and I got problems with underlining stuff (because it won't let me). I'm just here to open your eyes a bit more.
Now let's start with Theatrical trailers, or mostly known as Cinematic Trailers
Assassin's Creed II
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There are cinematic trailers. They are CGI created and do not use the in-game engine. They do not show demonstrations of gameplay. They are just lovely eye-candy and give a cinema feel. Most importantly, if you watch them/analyze them closely you can see features of gameplay.
Assassin's Creed II - Shows a day/night cycle, disarming enemies, low profile hiding in any crowd, a gun, a ring finger and my favourite, A Badas* smile.
Star Wars: The Old Republic - The different types of characters that can be played in the new MMO, Bounty hunters, Siths, Jedis, etc but also, apparently, a space battle. Of course, the space battle is just speculation.
Why I love these two trailers is that they can become movies. The Old Republic is an example of an voice over. Feel the History in his vengeful voice? And how can you NOT activate your own lightsaber with Duel of Fates in the background?
Mixes
The Last Guardian
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Now, there has been a lot complaints against Final Fantasy XIII's music choice. It fits PERFECTLY!!! Not a heavy metal or rock music playing with this romantic, heart-wrenching, soul-finding game. Note: I have not played this game yet but the music does FIT.
These mixes are trailers with cutscenes and have some gameplay with it. Both titles above are tearjerking.
Final Fantasy XIII, with its graphically intoxicating visual stimuli and the most realistic hair I've seen (on a console), um... (wonderfully descriptive adjective here) story and the addition of My Hands by Leona Lewis, the International Trailer was very uplifting and triumphant mostly towards the end. My favourite part was when they jumped off that flying this to the intense battle (where there are a lot of "Cuts") to Lightning being tossed and shooting the Final Fantasy XIII logo which fades in with a magical "Shwwing".
The Last Guardian is a mix! At first I wanted to put it in the Cinematic Trailer genre but the graphics used seem to be in-game and also it shows a demonstration of gameplay. It's fast-paced, the slow, then slow but intense and finally slow and calming. You can feel how deep the relationship between the tribal boy and the baby-dog-cat-deer thing. The Last scene with the calming music, seems like a happy ending. That's optimistic thinking but we all know that most likely one of them will die. Also, who's the last guardian? the jade statues? the duo? or just the baby-dog-etc? or just the boy?
These next few are great examples of voice overs (Well I think they're great)
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What can I say? The MW2: Infamy trailer was hitting you where you want to fight for your country. That music sounds like war drums in the distance (or a war piano), leading you to battle. The voice over is quiet, threatening and warning at the same time, talking to you like you're in middle of battle and the enemy may be near.
Uncharted 2, he wants to give up in the moment where he's bleeding, cold and about to die. Then there are these other scenes of past memory, it's eventful, it's exciting when he discovered something, there's somebody he cares for. Near the end, a comment ironic to his face expression and with that, he or I think he realizes that every painful dislocated shoulder and blistered fingers from hanging on to ledges and his epic adventure was worth it... Nate's smiling at you because you're along for the journey.
Teasers
Brink
Showing hardly nothing but something for you to take away and think about. So hot...teasing me.
TV Spots
You got to love TV Spots. Mostly under a minute or 3. I have no TV Spots about video games showing on where I live, so I like these. The music is simple and action packed, there to keep you seated down and "don't touch that remote", prevents you from leaving for the toilet.
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The rock and roll in Battlefield Bad Company 2 with review scores flying this way and that, they're selling it to you with trusted reviewers (why isn't GameSpot there? maybe GameSpot needs a magazine, I'd so get one). Also the use of slow motion gives a suspenseful moment, "am I going to make it through this road right after the missile hits the ground?!"
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Uncharted: Drake's Tv Spot, fast paced then slow paced then a large amount of Cuts (which means fast paced). The use of the pauses with a caption gives a few more insights into the character and story. That's pretty much it.
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The music in MW2 was We-Will-Rock-You type and they rocked me indeed. It's that constant beat that builds tension then explodes with a badas* boom. The music excellently synced with the cuts, defining each moment into a beat.
Most of these trailers made me save up money for them or putting them on my wish list, even right now looking at MW2 trailers again make me want to get them (I'm apart of Bad Company and I like squads: shout out to my previous blog! but I might consider getting MW2 if the prices goes down!). Now there are some trailers that over hype, complete lies...
All of these trailers might as well be my Top favourites so far. I just download them and convert them to be uploaded into my iPod to watch them whenever. Trailers are almost better than the movie/game because they brought up the hype, that motivational feeling to keep playing them.
A bonus video, because I love this one. Kevin Butler is a Legend, also check out his new one about the PlayStation Move!
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What do you consider trailers as? Just ads? Some clips of gameplay? Just an update of a game? An Announcement of a new title? Favourite trailers? Link me up!
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