With the transition of software to digital distribution and online shopping ever more dominating hardware sales, GameStop faces an existential crisis. They are obsolete, and these types of behaviors are just their death throes.
@livedreamplay: No, it would have made sense to kill Sansa five years ago. Or four. Or, really any time before last season when they decided to magically turn the series' worst and stupidest character into some kind of absurd heroine. Now, she's probably protected by plot armor, being the last Stark standing (since neither Arya nor Bran is interested in leading the house, and Jon is actually a Targaryen). One of them will probably turn out to be an evil traitor in season 8, and I really hope it's Sansa, but probably not. Just more undeserved fawning and adulation for her from characters who should really know better.
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