Looks like the strike is further away from ending then most viewers have hoped, after this week's ending of talks. And this has got me thinking that perhaps the viewers are partly (not mostly), but partly to blame.
From what I understand, one primary issue is the paymentto the writers when the shows are sold on "newer media channels." So, in other words, payments for sales over the web via Amazon / iTunes.. etc. Apparently, the writers want their share but the company's say there's not enough money to go around.
My ansewr to this is.... raise the price. If not enough to pay everyone, I guess to need to seel for more money. Instead of $3 a show, make it $5. Or whatever it needs to be to make it work.
But the reason they cannot raise prices is because it would just lead to more viewers posting full episodes illegally online. The price needs to be practically free, because it's not much harder to find free episodes of shows. And that's not the company's fault.. or the writer's fault.. that's our fault.. the viewers that both share as well as those that download / support these sites.
What I never see mentioned on this front is that the biggest reason networks began pushing website episodes was NOT because it makes money. If that were the case, a good business model would have been made, and it would have been rolled out in grand fashion.. Instead, the viewers started distributing things themselves, causing the production company's to panic. They were just trying to stop the bleeding like the music industry had to with Napster. Make it dirt cheap because that's the only way to battle "free stuff."
Obviously, we see where that has landed us. Now, the writers (soon to be directors and producers and stagehands) are mad there's not enough money for them, which for the record I completely support. If it takes three years to get this right, that's fine. I need to get out of the house more anyway :-)
It does suck, I know. I want new shows back as much as the next guy. But this strike is here to point out how important these workers are to our entertainment. So.. show some respect and pay for what entertains you. Stop illegal downloading and video sharing and help show the industry we'll pay you for a job well done.
It just isn't right to have local copy, on-demand, full length, hi-res, commerical free episodes without paying something. That model just doesn't work.
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