an Icon? Once LBP is out I feel sackboy would make a perfect icon for the system giving it's simple design and friendly nature and being akin to both hardcore and casual gamers, easy to customize for marketing and wide appeal are what icons need, and thats what Sackboy has.
They already have a killzone sackboy...why not market new games with a sackboy rendition in some of the adds?
Jynxzor
agreed
the sackboy can be hugely explored by sony to help the ads. i.e make a kratos sackboy for gow, or a racing one(the suit used by racers) for gt, etc...
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