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Metal Gear Publisher Konami: Mobile Is Now Our Main Platform

Corporation will "pursue mobile games aggressively."

554 Comments

A key executive at Konami has said the company will "pursue mobile games aggressively" going forward, and that smartphones will be considered as its "main platform."

Speaking to Nikkei, as translated by a user on gaming forum NeoGAF, Konami company president Hideki Hayakawa said the future of gaming is in mobile.

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"Our main platforms will be mobiles," he began. "Gaming has spread to a number of platforms, but at the end of the day, the platform that is always closest to us, is mobile. Mobile is where the future of gaming lies.

"With multiplatform games, there's really no point in dividing the market into categories anymore. Mobiles will take on the new role of linking the general public to the gaming world."

In recent Konami financial reports Konami highlighted free-to-play design driven games as key areas of success for the company. Hayakawa said this strategy would be a key focus going forward.

"Following the pay-as-you-play model of games like Power Pro and Winning Eleven with additional content, our games must move from selling things like 'items' to selling things like 'features,'" he said.

"We saw with these games that even people who buy physical games are motivated to buy extra content. The success of Power Pro especially has motivated us to actively push more of our popular series onto mobile than ever before."

It's important to note that Hayakawa was being interviewed for a business focused publication and, as such, it is in his interest to buoy the area of his company's operation that has shown to be the most successful in Japan.

Additionally, the Japanese market has already largely shifted to be mobile-oriented, with even the biggest console game developers creating experiences tailored for mobile devices, as evidenced by Nintendo's recent move towards the market.

Nintendo's entered into a deal with the global mobile games publisher DeNA to create "new gaming applications featuring Nintendo IP, which [both companies] will develop specifically for smart devices."

In previous earnings reports, Konami has mentioned its intention to expand its mobile game operation multiple times. Although Hayakawa's latest quotes aren't a surprising new statement of intentions, they do serve as the most direct example of Konami's diminishing interest in consoles.

Elsewhere in the interview, Hayakawa said the company hopes "that our overseas games such as Metal Gear Solid V: The Phantom Pain and Winning Eleven continue to do well, but we are always thinking about how to push our franchises onto mobile there too."

It is expected that Metal Gear maestro Hideo Kojima will leave Konami when the latest entry in the series is out.

Konami has removed the Kojima Productions logo from official artwork for The Phantom Pain and Ground Zeroes, as well as references to titles being "A Hideo Kojima Game" from marketing material.

The Kojima Productions logo was also removed from the Silent Hills/P.T. website, before Silent Hills was outright cancelled.

Read GameSpot's The State of Konami feature for a detailed exploration of the current state of the company.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Avatar image for billy19joseph
Billy19Joseph

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The future lies in a market of handheld devices, the power of which is laughable when compared to previous generation consoles (think about that for a moment). Devices designed for quick, short term communication between people and the sharing of digital information, not gaming.
Funny vision of the future Konami....

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Avatar image for JRLennis
JRLennis

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@billy19joseph: You nailed it on the head, friend. Mobile gaming is certainly convenient if you want a quick gaming fix of some kind, but can anyone honestly say that it is a comfortable way to game? Of course it isn't. So no one is going to want to game this way for extended periods, leading to simpler and simpler games with limited long-term appeal. People are going to get very tired of this very quickly. Ask people that were alive in the early 80's how long they enjoyed playing simple, derivative titles. The whole market tanked and had to be rescued by an Italian plumber. Who is going to rescue mobile when its time comes? (Probably not Konami.)

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Too-DementeD

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Wasn't going to buy anything from them beyond Phantom Pain anyway, so this works out quite well. Bye bye, Konami. You won't be missed.

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capocrimeboss

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This has gotta be a joke. It doesn't sound real, is this some sick joke?

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Avatar image for saosebastiao
saosebastiao

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I'm ready for a market crash now. I just hope mobile gaming will be first blood.

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Avatar image for JRLennis
JRLennis

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@saosebastiao: Mobile will be the market crash. Console and PC will probably whether the storm because they can run games of most types and genres in the comfort of one's home. There will always be a market for that. In fact, a crash in the mobile market might actually be a net positive for other platforms that are already well established. (Well, assuming all the big publishers don't go down with the mobile ship.)

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Avatar image for DesmondDHume
DesmondDHume

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@JRLennis@saosebastiao: I don't know if there will be a crash or maybe some slow and some fast deaths of mobile orientated companies here and there. The mobile market isn't predictable. Some random guy can make a game like Flappy Bird and hit the jackpot with it while games of a once great company like konami are overseen and drowned in all those tons of mobile games.

If no one buys the random guys game anymore, he will just head back to his old life, more or less (depends of the money he made and not spent for dumb things). But If a company like konami fails at this market, it will be good bye.

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Avatar image for Sohereiam
Sohereiam

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@saosebastiao: Pal, mobile first, then streaming, then digital, the only form of business that can keep a deep root is physical.

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daveyf03

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Disgusting

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saosebastiao

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Well I don't see it as only Konami's fault.

We have to say thank you to every idiot out there who plays farmville, angry birds, anyone who likes to pay to play games on your crappy Iphone/Android Smartphone, whatever, anyone who likes to play using a touchscreen as a D-Pad even though it's horrible and unresponsive.
And all those people who P2W...you are also responsible.

Thank you guys. You are ruining videogaming each passing days with your lack of judgment on how to spend money on games. There are far more better games on a Ps2 than an Iphone could ever have. I hope one day you guys get fired for playing on the job.

People who really like games as art - real gamers, (not those annoying casuals who think games are for mostly kids yet play stupid games) are the one who end up being ignored.
I just don't get it why Konami can't support mobile to be their main source of money and consoles Pc as their main source of good games that push things forward in gameplay and art.

I'm ready for a market crash now. I just hope mobile gaming will be first blood.

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Avatar image for BradBurns
BradBurns

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Konami sucks

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HAZCHEM88

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Well, MGSV will officially be the last Konami game I buy then. Thanks for the memories, but I can't go along with the dumb decision.


This is probably why Kojima left, they wanted to turn him into a crapy Mobile-Game dev, churning out horrible Micro-transaction MGS rip-offs.

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saosebastiao

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@HAZCHEM88: Policenauts mobile version. Chapter 1: Free, chapter 2: Pay 10$.

Game over. Buy a better gun for only 9,99$. Extend life: 5$. Can't go forward? Hints: 3$.

Everything censored.


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Halloll

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@saosebastiao@HAZCHEM88: to be fair I couldn't beat the game because I got stuck in the part with the boobies, I just kept jiggling them over and over and over...

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dexter-404

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R.I.P Konami - the owner/creator of my favourite franchise (castlevania) the owner of Metal Gear (a good franchise) and only run by people who only want success in their own country and nothing else, because westerners must be sssooooo bad right?

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Warlord_Irochi

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Konami is dead to me. Hope the mobile bubble bursts strong in their face.

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Bighailfan

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He's just a big bowl of stupid isn't he?

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Saganage

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First Silent Hills cancellation, now this. So this means MGS5 is really the last one in the series cause I'll be damned if I play MGS on a phone. Probably wont be worth playing anyway without Kojima behind it. Sony, MS, someone, please buy the rights to some of these IPs before Konami squanders them into an embarrassing pile of garbage.

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Avatar image for Jarten
Jarten

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First I would like to say sorry for the length of this comment.

As a smartphone user I think this is a terrible decision on Konami's part. Most of the games that I seen or played on my phone tend to be not that great because of a few reasons. The controls tend to be a pain depending on the screen-size, most graphic heavy games make the phone get pretty hot from the amount of resources needed to run them, and the phones are not consistent for what they can and can't handle because of the large amount of hardware variances. There is a reason why I still prefer playing games on a console or pc. I don't know where they get their numbers from but I think they are taking it too far. They would be better off keeping a large presence for consoles and the like since they already have a foundation there, and then make a smaller area that is dedicated for mobile. That would prevent the alienating of most of their users and current fanbase for an uncertain business venture.

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JRLennis

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@Jarten: Truth.

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dexter-404

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@Jarten: Yeah (as bad as EA is) they should do a dedicated mobile division within their company like EA

But konami is a japanese company and usually they don't care for anything outside their country because of it

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saosebastiao

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@dexter-404@Jarten: I just remembered something. They won't bring most mobile games outside of Japan, they will probably be very text based.
So probably there'll be at least 2 or three mobile branches within Konami mobile? Meaning different games?

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dr_jashugan

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GOOD BYE KONAMI!

I WILL KEEP PLAYING YOUR OLD GAMES AND IGNORE YOUR FUTURE MOBILE CR@P!!

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PS2fweak

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I don't even...

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metaldrums80

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This is completely asinine!!!! In NO WAY will I continue to support Konami if they go mobile. Sure I love games, and sure I have a newish phone, but gaming on a phone is ridiculous!! Phones are for mindless simple lame games, not for time involved epic games of Badassnessitude! So take it back Konami, and please make your next statement "PSYCHE"

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xwulfd

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Oh good now please stay away from pc and consoles, you have nothing left anymore.



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JoSilver

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Ok REAL TALK, Lot's of Japaneses publishers are going Mobile... THAT'S ABSOLUTELY TERRIBLE! What that means is less and less games coming from japan. Game infused with Japaneses culture are important, they provide western gamers with something different. Game like Katamari and even Metal Gear wouldn't be a thing without a little Japaneses flair.


IS THIS WHAT GAMING HAS BECOME!? JUST ASSASSIN'S CREED AND CALL OF DUTY???!

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TheGreatOne023

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So I suppose Rumble Roses XXX is off the table now.

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bliciant

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Konami now the best game publisher of ouya.

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Unfallen_Satan

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That's fine. Sega is doing it too, and I have enjoyed many more games from Sega than from Konami.

What worries me is that they will try to push their best IPs onto mobile platforms. Worse, just to make sure AAA entries don't make mobile entries look like shit, they may refuse to license out those IPs to AAA developers under reasonable terms.

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mkls2010

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OOOO who knows maybe we might still have Silent Hills, but on a 4 inch screen with state of the art tinny speakers, subpar graphics and micro transactions to unlock jump scares. DAMN!!! FUTURE LOOKIN GOOD!

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saosebastiao

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@mkls2010: Silent hill mobile: Scare you while disabiling apps, phone calls and having a konami employee stalking you 24/7.

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Aeluron1989

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Just what we need. MORE MOBILE GAMES!


-_-

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Rick_Moni

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Blitzer9999GT

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I dont play any games on my Android Smartphone....

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nurnberg

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I am surprised they are not cancelling MGS V too.

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digipimp75

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F you Konami.

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Exceed20XX

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It's been a good 20+ years knowing you Konami, but I guess this is going to be the parting point. At least the developers that retreated from there will carry on the old Konami spirit hopefully, as Igarashi has wholly demonstrated with his current project. He seems intent on bringing more to his longtime fans than ditching them solely for profit margins (which is admittedly just business at its core.) I really hope that others like Kojima and the KojiPro team, Fujii, and the other former devs that have left recently find their way in a post-console Konami world.

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WhiteStormy

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Can Konami please sell off their console IPs? If Suikoden ever did come back, I don't want it to be a mobile trading card game only available in Japan. That's a fate worse than death for such a fantastic RPG franchise.

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Sohereiam

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@WhiteStormy: Konami already disbanded the Suikoden team, it was 2006 when they disbanded then, Suikoden 5 didn't gave what Konami wanted so they killed the whole series, it's official it's dead Jim.

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WhiteStormy

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Not entirely true. The original creator left the team after Suikoden III, and then after Suikoden V they made two games that weren't part of the main Suikoden universe. One for the DS and one for the PSP that was never released outside of Japan. I personally like to pretend those two games don't exist, but I'm pretty sure Konami still owns the IP.

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Avatar image for deactivated-5ff9a77a36328
deactivated-5ff9a77a36328

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Couldn't tell you the last Konami game I bought. Silent Hill and Castlevania haven't been what they used to be in a long time.

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CFritzRun

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Welp...see ya, then. It's not like you were doing anything anyway, Konami.

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AlokTheDemon

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After great and successful Phantom Pain, Kojima should make something like Fatal Gear and Violent Hill and I'll forget konami :-)

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Avatar image for deactivated-620299e29a26a
deactivated-620299e29a26a

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Well, that's what happens when you loose your creative talent. You must follow the generic masses. I'm Sure Konami will find success with this model. I'm just glad Mr. Kojima jumped ship before it happened!

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Reichmaster01

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Goodbye, Konami.

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xOmniCloudx

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Sell all your worthwhile IPs off to companies that will use them properly. K thnx. Bai.

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I5204

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All these publishers turning to the mobile market. smh. For every clash of clans, there are thousands of failures.

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Thanatos2k

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@i5204: And Clash of Clans SUCKS. So the successful games are crap, and all the rest are failures.


What a wonderful world!

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xolivierx

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@Thanatos2k@i5204: that's what happens when companies try to make games that will please everybody

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