Now I've argued in favor of DRM to delay the hackers from cracking a game long enough for the devs and publisher to get the sales they deserve for their work, at least in the first month of release when most of the lifetime sales generally happen.
But this move by Ubisoft is the just a bad business decision. Its laid out in this article.
http://www.rockpapershotgun.com/2010/02/17/you-maniacs/#more-25624
This might stave off cracks for AC2 indefinitely but at what price. If this is implemented in all Ubisoft games on PC from here on out as they themselves have indicated, then they're sales on PC will plummet as word gets out on the DRM's draconian copyright protection measures and they might absolve to go console only...
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