Sounds well within the realm of possibility. Certainly higer than the norm but while figures are hard to come by we do have data set easily supports 80-90%. For example, World of Goo. A small, high quality indie game with no DRM had around 90% piracy rate.The discovered that since 9 out 0f 10 of the games that reported their leaderboard high scores to the company servers were pirated copies:http://arstechnica.com/gaming/2008/11/acrying-shame-world-of-goo-piracy-rate-near-90/
UbiSoft has quoated 90% in the past. THQ has quoted 80%:http://techcrunch.com/2008/03/03/pc-game-piracy-around-80-in-the-us/
A game publisher in the UK claimed 80% (4 copies pirated for each copy sold):http://www.eurogamer.net/articles/2011-01-25-game-piracy-4-1-against-legitimate-sales
Machinarium, anoter DRM free, small Indie publisher reported a 90% piracy rate:http://arstechnica.com/gaming/2010/08/machinarium-suffers-95-piracy-rate-offers-5-amnesty-sale/
The Witcher 2, the PC Gaming favorite, DRM free from GoG.com, 80% piracy rate:http://www.eurogamer.net/articles/2011-11-29-the-witcher-2-pirated-4-5-million-times-reckons-cd-projekt
While 93-95% is higher than other numbers they are not too far off. Consider the controversy over Ubi's DRM and may examples of poor handling of the PC Gaming crowd and 93-95% dosent sound that crazy.
A good article here also mentions 40-80% with outliers in the 10% and 90% range.http://www.eurogamer.net/articles/2011-09-30-how-bad-is-pc-piracy-really-article
This might be due to counting all PC game sales (some games are pretty much immune, MMO's for example, games that rely on online gaming services that are controlled by the developer (StarCraft2, Diablo 3, Battlefield 3). An games that target a demographic that tend to pirate games at a lower rate (The Sims, Bejweled, casual and kids games).
Another good read is http://www.tweakguides.com/Piracy_1.htmlIt was first written in 2008 but has been updated several times. Latest revision is from 2012.
Short version, 93-95% sounds high but not given the broad dislike for UbiSoft it dosent seem that unlikely.
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