It sounds like how brand managers engage with users on social media, but usually these outreaches try to offer some kind of understanding and olive branch to make things right, or something upcoming they can look forward to if they don't like this product.
I'm not sure if simply trying to influence the opinion will help or backfire. The reply mentioned in the article seemed more like whitewashing or at least an attempt to inject incessant jubilation in a disjointed manner than actually addressing anything. It seems a bit desperate like some mentioned, it could raise the visibility of negative comments, and it could make the developer seem out of touch.
Usually if a game is good then it will overcome any trolling just because people generally feel positive about the experience of the game, and second looks will come out with overwhelming praise as the trolls lose interest and move on to something else.
It seems like it would be unnecessary to actively engage with this, but maybe their marketing department has another view of this.
I guess we'll see what happens.
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