There was a time that Halo was the kind of FPS, not it's not even the face of the 360 anymore. That has affected the image of the 360, and has given Sony the best FPS this gen, contrary to past gens where it was Xbox exclusive.
Why? BUNGIE FAILED. While they were too busy rehashing Halo, IW actually improved their games and gave us COD4 and MW2.
Halo Reach felt so outdated (and sold less than Black Ops) because it lacked thiongs that are now standards like perks, killstreaks, customizable weapons, melee-kills, etc.
If Bungie's next gamed oesn't improve, they're gonna be defeated by IW once more.
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