Why? Because of optimization. Sure games look better on a PC if you have the specs but a console game, more likely an exclusive, is tailored to that specific hardware. All the code needed for system compatibility can be taken out and code is optimized for a more fluid and efficient gaming experience. You'll never know how well a game runs on you're PC until you buy it or if you're lucky you can demo it. Then you have the chance of needing to purchase additional or replacement hardware just to run it.
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