...because of their stupid loyalty to an intangible brand.
Let me explain why:
The Xbone was trying to move the console market in a new direction. The focus wasn't going to be all about games but TV, multimedia and kinect in equal measure. They were going to push people to an always online system with much more DD, cloud integration and new ways to store/share/buy digital content as well as new ways to control the interface.
The PS4 meanwhile was focusing much more on being a traditional games machine with secondary multimedia features. No always online, cloud as an afterthought and more disk based media than DD. A safe bet with broad appeal (not a bad thing just a safe thing).
Considering that, approximately, 98% + of all games released this generation on console will be multi-platform, purchasers of either an Xbone or a PS4 are going to be playing almost identical games in an almost identical way almost all of the time.
Now before MS made their 180 you would have had a choice of two quite different consoles to buy. Both would have basically the same games but one would have a very different set of non-game features to the other. You can also do some quite interesting things with the few exclusive games you do get if the developers know beforehand that everyone playing will, for certain, be connected to the internet and have full voice and gesture recognition.
There may have been a point to owning both of them.
Now you have the SameBoxOne and the PlaySametion 4 (bad names but you get the point). They literally are the same damn console. You buy one, you play basically the same games, in the same way with similar controllers in a similar fashion. You get no new features from being always online and you get no new features from an always on kinect.
People want exclusives for consoles, this was the point in owning one vs the other. Microsoft tried to bring in features that devs could have used to show people the benefits of always online or gesture control etc. Sony went for more graphical grunt with less restriction on who will be able to use it, at the cost of being able to add a raft of new features to games.
Now you just have the choice of a logo and a name. If no one would have complained then Sony would have their style of console and Microsoft would have theirs, people would either have adapted and loved the Xbone features or hated and reviled them but they would have been different and you still would have had the choice to buy the one that suited you the best.
I'm mostly a PC gamer so I suppose it doesn't matter much to me in the end. It just seems a shame that instead of an interesting gen, the crossover between always online and not (which WILL happen), with two consoles fighting over a common and yet somewhat different ground, we will have two sameboxes with the odd exclusive with limited new features. Homogenisation is not a good thing in the games industry.
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