Long answer: There are alot of causal gamers in Europe, and most of them game the console, especially in southern european countries. The hardcore mostly play PC, but some also play console.
Causals mostly buy the "standard" choise, they don't invest alot of time investigating into the options on the console marked but just follows the mainstream.
Sony has made a big deal of building a name for themselves in the console marked, like everywhere else in the world, and this was helped alot with the total domination with both the PS1 and PS2. Nintendo and MS (especially MS) haven't lead a so agressiv marketing campaign in Europe, leaving them alot behind the last gens in the visibility in the public zone.
Last gen, and alittle still, causals (especially in southern europe) connect consolegaming exclusively with the PS brand. MS has gotten somewhat succesful out of the gate and made an appearence of themselves in Europe, but they still are hardly even advertising and making campaigns (if at all).
The fact that hardcore mostly goes PC, and PS is considered synonymous with console gaming in most of the causal marked, MS isn't considered an option for most of the people who are potential costumers.
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