Well known online retailer 'Play' has joined the likes of Amazon and Woolworths by declaring there is an exceptionally high demand for the PS3 at their store. Play is taking six times more pre-orders than it received for PlayStation 3 than Xbox 360 - and 15 times more than the Nintendo Wii. Even with the only option being a £525 bundle, seems that UK gamers are more than prepared to pay for Sony's next generation system.
That's according to head of games Gian Luzio, who told GamesIndustry.biz that PS3 is "the most pre-ordered console yet" for Play. The retailer is offering a GBP 524.99 bundle which includes first-party titles MotorStorm, Resistance: Fall of Man and Genji.
Play also ran pre-order schemes for the Wii and Xbox 360, but some customers were left disappointed when they failed to receive their consoles on day one.
"We underestimated the demand and we were very disappointed that we could not fulfil all pre-orders due to stock shortages," admitted Luzio.
However, Play has pledged to deliver all pre-ordered PS3 units on launch day, with Luzio stating, "We have taken the necessary steps to ensure that customers will only be able to pre-order the system up until Play's allocation has been reached.
It's not just Play which is seeing healthy pre-orders for PS3, according to Sony. A spokesperson told GI.biz, "With an unprecedented day one shipment of 1 million machines into Europe and a software catalogue of over 30 titles available at launch, retailer feedback has been overwhelmingly positive.
http://www.gamesindustry.biz/content_page.php?aid=22810
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