If M$ bought out Activision, would it be game over for Sony?

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Xplode_games

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#1 Xplode_games
Member since 2011 • 2540 Posts

Actually M$ has the cash to buy out Activision, EA and Ubisoft tomorrow and put an end to the console wars. Nintendo would still exist in their niche market but Sony would be history.

I think MS should at least buy one of those companies so they can have a bunch of "exclusives" which everyone here goes crazy for.

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Riverwolf007

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#2 Riverwolf007
Member since 2005 • 26023 Posts

it would not matter sw is too cool to play activision games these days. :P

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balfe1990

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#3 balfe1990
Member since 2009 • 6747 Posts

I heard on the news today that a "gaming company" had been bought out for a billion dollars plus by some unnamed corporation and honestly my first thought was: " MS finally forked up the dough and bought Acti".

Found out EA bought Popcap. i.e. something I could not give a s*** about.

If MS reeealy wanted to be the market leaders, they should have done that long ago. It's too late now though, CoD's insane popularity won't last much longer methinks.

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forrester_fire

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#4 forrester_fire
Member since 2011 • 113 Posts
Those companies you listed would actually have to be on the market before Microsoft could buy them. Then they have issues like shareholders and boards of directors to navigate. Why would shareholders agree to narrow the market their investment serves by limiting their games to one console? You are familiar with the economic theories of "markets", no?
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BPoole96

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#5 BPoole96
Member since 2008 • 22818 Posts

IF they did that than Sony would probably offer EA and outrageous sum of money to buy them, which would be the end for MS since all Activision publishers for consoles in Call of Duty.

Either way that would never happen

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cloudff7tm

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#6 cloudff7tm
Member since 2006 • 3975 Posts
No I don't think so. Sony would still have their amazing first party games. MS would probably outsell Sony, but it wouldn't be game over.
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balfe1990

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#8 balfe1990
Member since 2009 • 6747 Posts

Those companies you listed would actually have to be on the market before Microsoft could buy them. Then they have issues like shareholders and boards of directors to navigate. Why would shareholders agree to narrow the market their investment serves by limiting their games to one console? You are familiar with the economic theories of "markets", no?forrester_fire

Welcome to the amazing magical imagination land of System Wars.

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Riverwolf007

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#9 Riverwolf007
Member since 2005 • 26023 Posts

Those companies you listed would actually have to be on the market before Microsoft could buy them. Then they have issues like shareholders and boards of directors to navigate. Why would shareholders agree to narrow the market their investment serves by limiting their games to one console? You are familiar with the economic theories of "markets", no?forrester_fire
well as much sense as that makes it is all thrown out the window as soon as you see how dirty the world of high finance is.

if you throw a couple hundred million at the board of directors the numbers telling stockholders how it would benefit them would be there.

it won't happen but rest assured that it is not because of honesty.

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JohnF111

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#10 JohnF111
Member since 2010 • 14190 Posts

MS don't have enough money to buy Activision, plus it's anti-competitive, i'm not sure USA would allow the transaction to take place due to the marketshare of console games Activision brings to the table, it would be the end of a lot of games for Sony but one law suit and a high court ruling would kill MS's new aquisition.

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jimmypsn

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#11 jimmypsn
Member since 2010 • 4425 Posts

MS should buy Activision and EA. That would be funny day on SW.

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KC_Hokie

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#12 KC_Hokie
Member since 2006 • 16099 Posts
Not sure why anyone would want to buy Activision in the first place. Their profit margin, considering how much revenue they produce, is lousy.
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kuraimen

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#13 kuraimen
Member since 2010 • 28078 Posts
It would be like Satan uniting with Hitler to take over the world. We should all be worried.
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PurpleMan5000

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#14 PurpleMan5000
Member since 2011 • 10531 Posts
I don't think Activision-Blizzard would be a good "bang for the buck" purchase for Microsoft. Activision only has COD on the consoles, and history has shown that they eventually run their big franchises through the ground. Blizzard has never really been successful in the console arena, either.
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Phoenix534

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#15 Phoenix534
Member since 2008 • 17774 Posts

Activision Blizzard is a publicaly held company whose assets are primarily owned by Vivendi. They could buy out subsidiaries of Activision, but getting the whole company would cost more than you think.

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Riverwolf007

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#16 Riverwolf007
Member since 2005 • 26023 Posts

MS don't have enough money to buy Activision, plus it's anti-competitive, i'm not sure USA would allow the transaction to take place due to the marketshare of console games Activision brings to the table, it would be the end of a lot of games for Sony but one law suit and a high court ruling would kill MS's new aquisition.

JohnF111

don't have the money?

http://ycharts.com/companies/MSFT/assets

http://www.dailyfinance.com/financials/activision-blizzard-inc/atvi/nas/balance-sheet

100 billion vs.13 billion

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balfe1990

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#17 balfe1990
Member since 2009 • 6747 Posts

MS don't have enough money to buy Activision, plus it's anti-competitive, i'm not sure USA would allow the transaction to take place due to the marketshare of console games Activision brings to the table, it would be the end of a lot of games for Sony but one law suit and a high court ruling would kill MS's new aquisition.

JohnF111

They absolutely could afford to buy them, in theory, but it would never happen for a number of reasons.

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ChubbyGuy40

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#18 ChubbyGuy40
Member since 2007 • 26442 Posts

[QUOTE="JohnF111"]

MS don't have enough money to buy Activision, plus it's anti-competitive, i'm not sure USA would allow the transaction to take place due to the marketshare of console games Activision brings to the table, it would be the end of a lot of games for Sony but one law suit and a high court ruling would kill MS's new aquisition.

Riverwolf007

don't have the money?

http://ycharts.com/companies/MSFT/assets

http://www.dailyfinance.com/financials/activision-blizzard-inc/atvi/nas/balance-sheet

100 billion vs. 5 billion

Activision is owned by another company. They aren't their own entity. They're worth much more than that.

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PurpleMan5000

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#19 PurpleMan5000
Member since 2011 • 10531 Posts
It would make more sense for Microsoft to pick up several smaller developers, like Turtle Rock and Rocksteady. Get quality developers who can create new ip's, rather than buying an massive company for 1 or 2 worthwhile ip's that have already reached about as high as they are going to go.
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JohnF111

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#20 JohnF111
Member since 2010 • 14190 Posts

[QUOTE="JohnF111"]

MS don't have enough money to buy Activision, plus it's anti-competitive, i'm not sure USA would allow the transaction to take place due to the marketshare of console games Activision brings to the table, it would be the end of a lot of games for Sony but one law suit and a high court ruling would kill MS's new aquisition.

Riverwolf007

don't have the money?

http://ycharts.com/companies/MSFT/assets

http://www.dailyfinance.com/financials/activision-blizzard-inc/atvi/nas/balance-sheet

100 billion vs.13 billion

Maybe on the surface Activision is worth $13bill but do you honestly think Vivendi would accept a cheque for $13bill when they are making almost a billion dollars a year on CoD alone? If i were Acti i wouldn't butcher my company by having Microsoft attached the name for less than 13bill plus atleast 5 years of potential profits and a hell of a lot of job security contracts signed by the CEO of Microsoft. Thats all costs time and money.

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Cheesehead9099

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#21 Cheesehead9099
Member since 2008 • 2849 Posts

People here don't see how these corporate buyouts work. MS could never by Activision. First of all, MS would be stupid to spend nearly all their money on Activision. Activision is owned by Vivendi, so it's worth a lot more than the raw numbers show. Also, there are tons of laws that would not permit it.

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forrester_fire

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#22 forrester_fire
Member since 2011 • 113 Posts

[QUOTE="forrester_fire"]Those companies you listed would actually have to be on the market before Microsoft could buy them. Then they have issues like shareholders and boards of directors to navigate. Why would shareholders agree to narrow the market their investment serves by limiting their games to one console? You are familiar with the economic theories of "markets", no?Riverwolf007

well as much sense as that makes it is all thrown out the window as soon as you see how dirty the world of high finance is.

if you throw a couple hundred million at the board of directors the numbers telling stockholders how it would benefit them would be there.

it won't happen but rest assured that it is not because of honesty.

You still have to build a majority consensus (51%) among shareholders before a deal could conceivably go through. The bottom line is that those lines of business are more viable as independent entities. Microsoft simply doesn't have the marketshare in the console industry.
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Phoenix534

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#23 Phoenix534
Member since 2008 • 17774 Posts

[QUOTE="JohnF111"]

MS don't have enough money to buy Activision, plus it's anti-competitive, i'm not sure USA would allow the transaction to take place due to the marketshare of console games Activision brings to the table, it would be the end of a lot of games for Sony but one law suit and a high court ruling would kill MS's new aquisition.

Riverwolf007

don't have the money?

http://ycharts.com/companies/MSFT/assets

http://www.dailyfinance.com/financials/activision-blizzard-inc/atvi/nas/balance-sheet

100 billion vs.13 billion

It would cost significantly more than 13 billion to buy them though.

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Xplode_games

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#24 Xplode_games
Member since 2011 • 2540 Posts

IF they did that than Sony would probably offer EA and outrageous sum of money to buy them, which would be the end for MS since all Activision publishers for consoles in Call of Duty.

Either way that would never happen

BPoole96



Sony can't afford EA.

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Heil68

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#25 Heil68
Member since 2004 • 60833 Posts
Maybe they can get the COD back on-track then?
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_VenomX

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#26 _VenomX
Member since 2009 • 1614 Posts
Maybe they can get the COD back on-track then? Heil68
3 CoD a year? :P
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JohnF111

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#27 JohnF111
Member since 2010 • 14190 Posts

[QUOTE="Heil68"]Maybe they can get the COD back on-track then? _VenomX
3 CoD a year? :P

and full Kinect support, no.. "Kinect Required to Play" stamped in the corner of the box! I guess i should have elaborated on my comment of "MS don't have the money to buy Acti" - Its because it's publicly owned and when you see a multibillion dollar company wanting to buy your stocks then suddenly you want double the price, also Vivendi own 54% of Acti so they have the deciding factor and earning 1billion dollars a year from a single IP will cost BIG TIME i'm talking $3-6 billion dollars just for Call of Duty and a further maybe $20 for the rest of the company(bout all its worth)... joke :P

Edit: "As of November 27, 2009,Call Of Dutygames had sold 55 million copies for $3 billion in revenue." hmm... maybe more than 3-6 billion dollars, in fact i don't think anyone can calculate this other than Activision themselves.

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fernandmondego_

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#28 fernandmondego_
Member since 2005 • 3170 Posts
Those companies you listed would actually have to be on the market before Microsoft could buy them. Then they have issues like shareholders and boards of directors to navigate. Why would shareholders agree to narrow the market their investment serves by limiting their games to one console? You are familiar with the economic theories of "markets", no?forrester_fire
Everything is for sale. If MS offered them enough money they would sell. The share holders would make a profit of the sale and be done with the company. Once MS buys the company they are no longer investors in the company and couldn't care less what MS does with it. MS would be the one taking the hit on on shrinking it's customer base. Of course they could always keep them 3rd party and just have time exclusives.
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HFkami

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#29 HFkami
Member since 2009 • 855 Posts

sony has actually a higher revenue than microsoft so the question is irrelevant

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deactivated-598fc45371265

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#30 deactivated-598fc45371265
Member since 2008 • 13247 Posts

Microsoft is too cheap to even buya small company. All three of console makers are willing to invest only the bare minimum in software development. I mean look at Nintendo, did they acquire or open even one new studio with their Wii/DS money?

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fernandmondego_

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#31 fernandmondego_
Member since 2005 • 3170 Posts

MS don't have enough money to buy Activision, plus it's anti-competitive, i'm not sure USA would allow the transaction to take place due to the marketshare of console games Activision brings to the table, it would be the end of a lot of games for Sony but one law suit and a high court ruling would kill MS's new aquisition.

JohnF111
They do have enough money and the US wont stop them either. If they were to buy EA, Activision and Ubisoft than maybe the US would step in but for one of them they are good.
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fernandmondego_

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#32 fernandmondego_
Member since 2005 • 3170 Posts

sony has actually a higher revenue than microsoft so the question is irrelevant

HFkami
Revenue means nothing, it's profits that matter. That's why MS is worth like 10X what Sony is.
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FPSDad1161

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#33 FPSDad1161
Member since 2011 • 814 Posts

Yes. It would be game over for pretty much everybody except MS. Well, I could see Nintendo still surviving. But Sony would be done, unless they had some new media format to push with the system, even then, Call of Duty being exclusive means that system wins.

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Merex760

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#34 Merex760
Member since 2008 • 4381 Posts

None of those three publishers would allow themselves to be bought by Microsoft and go from developing for multiple platforms to one. Ridiculously dumb thread, would never, ever happen.

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meetroid8

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#35 meetroid8
Member since 2005 • 21152 Posts
It isn't as simple as just having "enough" money to buy Activision. It is a publicly traded company, and investors aren't just going to sell it away.
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DroidPhysX

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#36 DroidPhysX
Member since 2010 • 17098 Posts

Activision is only surviving on Call of Duty. So no. Once that tank fizzles out, MS is the one that is screwed.

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QQabitmoar

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#37 QQabitmoar
Member since 2011 • 1892 Posts

The no-logic game? Sure I'll play. So, in the no-logic world MS buys Acti. Then, since we are in the no-logic world, anything Xbox related doesn't work on Sony TVs anymore. Anyone care to think up the rest of the story?

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HaloinventedFPS

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#38 HaloinventedFPS
Member since 2010 • 4738 Posts

no

but it would be game over for PC gaming

no Blizzard = no PC gaming

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2Chalupas

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#39 2Chalupas
Member since 2009 • 7286 Posts

People here don't see how these corporate buyouts work. MS could never by Activision. First of all, MS would be stupid to spend nearly all their money on Activision. Activision is owned by Vivendi, so it's worth a lot more than the raw numbers show. Also, there are tons of laws that would not permit it.

Cheesehead9099

Well MS certainly COULD. Legally it would not be a problem at all. It's not like Activision is a telecom and there is an issue with monopolies. There would still be Sony's studios, Nintendo's studios, Take Two, Bethesda/id, Electronic Arts, THQ, Konami, Codemasters, Warner Brothers. Disney, and a whole host of smaller players. It's actually a rediculous argument to think that the acquisition would be blocked by government force - anti-trust would not even be a consideration.

Anyway, while they COULD do it, it would just be incredibly stupid for them to. And it would be ass-backwards considering they just spent the last decade dismantling their own internal studios. MS is just a very conservative company with where they invest their money. It would be completely irrational for them to acquire ATVI after not really developing their own games internally. MS had the money to develop studios internally, and they STILL didn't even want to spend the money. After letting Bungie go, letting Rare disintegrate, basically stepping out of PC game publishing, does anyone *really* think they are going to pay a massive premium over market value to buy Activision? I actually hope they do. Because it would be hilarioiusly stupid.

Additionally if they were too cheap to outright buy Nokia to get into the mobile phone hardware, they aren't going to spend a relatively similar amount to buy a company that basically does nothing but a few key video games and NOTHING else (basically they have MMO cash flows, and call of duty, and that's it). Seriously Activision is an unbelievably overvalued company when you think about what it is exactly that they actually own and produce. It would be much cheaper for Microsoft to beef up their own game studios, but oh wait, they gutted their internal studios instead. LOL.

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Pug-Nasty

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#40 Pug-Nasty
Member since 2009 • 8508 Posts

The no-logic game? Sure I'll play. So, in the no-logic world MS buys Acti. Then, since we are in the no-logic world, anything Xbox related doesn't work on Sony TVs anymore. Anyone care to think up the rest of the story?

QQabitmoar

Sony's PCs only run Linux, thus initiating the downfall of Windows.

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KevinPlanet

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#41 KevinPlanet
Member since 2003 • 941 Posts

You are aware that Sony also has enough money to buy Activision, EA, or whatever have you BUT seeing as how these companies are not looking to co-brand, i.e. put themselves up for auction it will never happen. Activision rakes in billions each year off of CoD alone...Microsoft or Sony would have to pay a huge amount that they most likely would not want to pay, they would also have to buy the rights to IPs like CoD or Guitar Hero which would also be expensive.

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QQabitmoar

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#42 QQabitmoar
Member since 2011 • 1892 Posts

inb4 this becomes a consolite war about who of their favorite console companies has the more money.

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2Chalupas

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#43 2Chalupas
Member since 2009 • 7286 Posts

None of those three publishers would allow themselves to be bought by Microsoft and go from developing for multiple platforms to one. Ridiculously dumb thread, would never, ever happen.

Merex760

It's not about "allowing themselves" when it's a public company. It would no longer be a concern of Activision if they were on "multiple platforns" or "single platforms". In an acquision they would be bought out, so it would be MS's problem at that point to decide what platforms to put it on (PC+XBOX or just XBOX). If MS *REALLY* wanted Activision, I'm sure they could get them. But it would probably cost more like $20-25 Billion to get shareholders to all agree. The reality is that it won't happen because even for MS, that's a hefty chunk of change, and it's a big stretch to assume that CoD and even Warcraft will have the staying power to justify $20+ Billion valuation (especially if you put CoD on just one platform, that right there reduces the value of the property).

The decision for MS would be to develop internally, or spend $20 Billion on acquiring this company. If they were serious about producting gaming CONTENT, don't you think they'd be MUCH better served spending $20 Billion on their own internal studios? Spending $20 Billion to invest in their own studios I'm sure they could develop some amazing games over the years, but from the looks of MS they don't appear to serious about their gaming content anyway.

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fernandmondego_

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#44 fernandmondego_
Member since 2005 • 3170 Posts
It isn't as simple as just having "enough" money to buy Activision. It is a publicly traded company, and investors aren't just going to sell it away.meetroid8
The fact that they are publicly traded would actually make it easier for MS to buy them. They could always perform a hostile take over. A private company doesn't have to sell. A public company has to convince their stock holders to keep their stock despite the premium that will be offered. EA bought 20% of Ubi and there was nothing Ubi could do about it. They tried to buy T2 but the shareholders didn't think 2B was enough. Had they offered more they probably would own T2 at the moment.
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osan0

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#45 osan0
Member since 2004 • 18269 Posts
why buy a 3rd party publisher when you can just buy in exclusive content or a small fraction of the price? this is MSs strategy. so far it seems to be doing quite well.
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fernandmondego_

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#46 fernandmondego_
Member since 2005 • 3170 Posts

You are aware that Sony also has enough money to buy Activision, EA, or whatever have you BUT seeing as how these companies are not looking to co-brand, i.e. put themselves up for auction it will never happen. Activision rakes in billions each year off of CoD alone...Microsoft or Sony would have to pay a huge amount that they most likely would not want to pay, they would also have to buy the rights to IPs like CoD or Guitar Hero which would also be expensive.

KevinPlanet
Actually, I don't think they do.
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Jynxzor

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#47 Jynxzor
Member since 2003 • 9313 Posts
Why would I buy a company that I know once it's purchased it's profits would be split in half "Litteraly" if I made the product exclusively sold on my platform. I would be spending almost twice as mouch aquiring them than the actual company value would be under my umbrella. Not to also point out it would take years upon years of Activision games remaining mainstream to even recoup my initial investment. You don't just buy up a company so it's products can be exclusively yours, there are hundreds of things to factor in. For a creative comapny like Activision you also have to account for "Brain drain" tallented employees jumping ship because they don't like the policy shift of the company.
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Elitro

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#48 Elitro
Member since 2009 • 578 Posts

Wrong.

Nintendo survived without 3rd parties, Sony has both 1st and 3rd... Plus Sony doesn't really need COD to be successful althou there are rumors about Diablo3 comming to consoles which could save Acti after COD dries a bit.

Anyways why would MS buy Acti? They only care about kinect anyways.

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Ly_the_Fairy

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#49 Ly_the_Fairy
Member since 2011 • 8541 Posts

I heard on the news today that a "gaming company" had been bought out for a billion dollars plus by some unnamed corporation and honestly my first thought was: " MS finally forked up the dough and bought Acti".

balfe1990

Oh, Activision Blizzard is worth far more than a billion dollars

Your guess was way off :P

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BigBoss154

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#50 BigBoss154
Member since 2009 • 2956 Posts

Business Wars.