LOL Sony's new "This is Living" add pwns nindy and ms

[QUOTE="donalbane"][QUOTE="Vandalvideo"]I liked that. It was like a short film.Vandalvideo

What the...? Are you guys really offended by this add? I watched it 2 times, and it is the best I've seen since years.

 

It doesn't have anything to do with THE ps3, but gaming as a complete experience. It's purpose is to attract new gamers. And it has complete scene. The insanity, the fun, the enjoyment, the life...

 

And, well, of course, then there is the ART factor. It's a beautiful, little story.

 

Well, i guess not everyone understands... 

joao_22990

 The #1 way people defend a pile of crap like this, bu bu bu you don't understand. Then explain how many gamers relieve themselves watching soccar games?

 People that see art in this probably love the smell of rendering plants and would find beauty in a septic tank....

[QUOTE="Atilac"]Sonys answer to losing the console war, is soft-core porn?ForTheNguyen

y do u have to turn an ad to the console war?

insecure much? 

Why do we turn it into a console war, hmmmm, I can't imagine why we'd start a console war here :roll:

That was one of the stupidest commercials ever. Not only does it have nothing to do with playstation 3, the people who supposedly played it seem like there hopped up on goofballs.

0/10

Lot of subliminal messages people will not understand and call the commercial stupid. Good thing I read about this mini-movie on the site it provide. Also the Behind the Scene footage is on PSN Europe store.

That was one of the stupidest commercials ever. Not only does it have nothing to do with playstation 3, the people who supposedly played it seem like there hopped up on goofballs.

0/10

smashed_pinata

Not one person in that commercial play an console. The commercial was targeting a "lifestyle".

[QUOTE="TaCoDuDe"]Why on earth would that make me want to buy a PS3?ForTheNguyen

why on earth would girls jumping ropes want me to buy a 360?

why on earth would two asian guys saying "wii would like to play" and add *exaggerated movements* make me buy the wii?

the topic is about the better ads

totally right 

That was certainly interesting.. Very avant guard. 

As an advertisement though, it was terrible.

The point of this ad is to make people talk about the PS3. It's working.

i think snoy should fire their marketing team

helli dont think they know what a marketing team is

Sony marketing = fail.

The purpose of advertising is to either increase brand/product awareness or drive sales.

The PS2 has an install base over 100M and the overall market is at least 150-200M this generation assuming modest to moderate growth.  As the market leader, Sony should be pursuing a broad based mass market campaign.

They aren't...therefore, Sony marketing = fail.

A 'lifestyle' campaign needs to appeal to the lowest common denominator lifestyle and it has to be readily understood by the target audience, who must believe that lifestyle is THEIR lifestyle.  This one doesn't.  Reason being that we all don't have the same lifestyle.  Wii has bridged the gap because they leverage their controller...which is about fun...and is readily identifiable and understandable by the mass market.

This Sony campaign=fail.  They don't need brand/product awareness.  They need a motivation to buy.  The ads are too complex, have no payoff (always a bad sign when lots of people are left saying: so what?), and are not easily identifiable/relatable by large amounts of the target audience...unless they are on drugs.

This is not a company going after a subsegment/niche market within the gaming market.  This is the market leader pissing away their lead.

Horrible, horrible garbage....often the result of leaving your marketing firm to create a "wonderful ad", but forgetting WTF the marketing strategy is, product position is, and the target market.

Gamers as a niche, cerebral, sophisticated group, driven by creativity, imagination, technology and the need for the latest and greatest = an arrogant out of touch mentality that does not reflect the huge majority of the market.

Ad=massive fail.  Even though some people may like it.

wow, this thread grew over night, anyways, sony haters even hate their commercials nowadays.

they can't appreciate some fun 

Are you fanboys trying to actually convince yourselves that Sony's commercial is actually decent? :lol:

Seriously, a commercial's purpose to advertize a product and make it seem worth buying. I know Sony's infamous for REALLY bad advertizing, (Talking dustballs and ebonic Squirells comes to mind) but this is one of their worst. I mean, it doesn't even mention the PS3, ONCE in the entire movie until the very end. If I was a person just watching TV and I saw this, I'd probably get bored and change the channel after a minute.

And fanboys, please don't accuse me of not being "deep enough" or "intellectual" enough understand such an "insightful and artistic" advertizement. I can tell you with my "shallow" mind that that commercial did not make any sense, most people will not understand it, and in general, Sony wasted a lot of money making this stupid ad.

Umm... Hmmm...

...

...

WTH! Seriously, I should have taped my expressions while I was seeing that ... That... Quite.. Umm.... unique!  Advertisement.

[QUOTE="TaCoDuDe"]Why on earth would that make me want to buy a PS3?ForTheNguyen

why on earth would girls jumping ropes want me to buy a 360?

why on earth would two asian guys saying "wii would like to play" and add *exaggerated movements* make me buy the wii? 

the topic is about the better ads 

No no no. Thats much different. Those commercials are actually marketing certain aspects of the consoles.

"would you like to play?" is a reference to the "play together" aspect of the Wii. "Jump In" is a reference

to Xbox lives play with anyone anywhere point of view. This "short film" however...isn't too clear.

Why is the guy masturbating to a soccer game? And why is that same guy having sex in the

beggining of the commercial?  What does the older gay man represent? And what was the

purpose of showing the girl getting into the shower naked? That the PS3 is "mature"? or 

what? If thats the point they're trying to get across...thats dumb as ****. stupid.  

i swear to God, i have no comprehensible idea of what sony was thinking

 and you can quote me on that

It was like some weird indy film. I'm not fond of it. Better than those creepy white room adds Sony had for the PS3 had though. That baby was... unsettling.Private_Vegas

hmmm, i guess you could say that everything sony does "pwns nindy and ms" these days. sheesh, the ad was pretty stupid, senseless and boring.

and i dont see the connection of the softcore porn to GAMING. which gives jack thompson reason to say sh** again.

[QUOTE="Private_Vegas"]It was like some weird indy film. I'm not fond of it. Better than those creepy white room adds Sony had for the PS3 had though. That baby was... unsettling.yodariquo

Good point, a better add for selling the product, but for the purpose of not scaring the living bejesus out of me... I'll go with "This is living"

Sonys answer to losing the console war, is soft-core porn?Atilac

That was quite possibly the weirdest ad I have ever seen.  Does it mean if I buy a ps3 Ill go crazy? Desire to buy a ps3: droping..

The point of this ad is to make people talk about the PS3. It's working.

lusitanogamer

People should stop using that excuse for bad ads.

In before the lock

And WTF Sony?

my thread was about better commercials; dmg ctrl went to "zomg, this doesn't make sense, it's so bad, it doesn't make me wana buy it"

love it or hate it, that commercial beats all, even the soccer player's wang 

my thread was about better commercials; dmg ctrl went to "zomg, this doesn't make sense, it's so bad, it doesn't make me wana buy it"

love it or hate it, that commercial beats all, even the soccer player's wang

ForTheNguyen

This looks like a russian ad.

Also Europe is more mature about ass and breasts then america...so by their standards is acceptable.

Although that ad made no sence in regards to the PS3...it is a good "how ****ed up life is ad" 

[QUOTE="TaCoDuDe"][QUOTE="ForTheNguyen"]

[QUOTE="pridetwo"]wtf? sorry man but this commercial has less to do with the ps3 than the old ads did. hell even the rodent commercials for the psp were about portable stuff. this just makes no sense. i guess if they put in parts of Home then maybe it'd make more sense but as of now its just a trippy commercial about nothing.ForTheNguyen

beats "jumping in"

A guy jerking off to soccer?! Not really.

europeans love soccer, americans love football

what the h311 does jump rope appeal to?

Kangaroos :lol: 

This looks like a russian ad.

 

Also Europe is more mature about ass and breasts then america...so by their standards is acceptable.

 

Although that ad made no sence in regards to the PS3...it is a good "how ****ed up life is ad"

TheDemon_Nexus

analyst, each hotel room=types of gamers

naked soccer dude is equivalent to the madden in usa

and u do the rest

and that, ladies and gentlemen, is living

(that ad was cramped and layered with meanings and metaphors) haters overlook that 

[QUOTE="TheDemon_Nexus"]

This looks like a russian ad.

 

Also Europe is more mature about ass and breasts then america...so by their standards is acceptable.

 

Although that ad made no sence in regards to the PS3...it is a good "how ****ed up life is ad"

ForTheNguyen

analyst, each hotel room=types of gamers

naked soccer dude is equivalent to the madden in usa

and u do the rest

and that, ladies and gentlemen, is living

(that ad was cramped and layered with meanings and metaphors) haters overlook that

Ooh.. and the naked lady must be a hint that blu ray is going to allow porn now.. of course.. it all makes sense now.

No wait.. it doesn't. 

[QUOTE="TheDemon_Nexus"]

This looks like a russian ad.

 

Also Europe is more mature about ass and breasts then america...so by their standards is acceptable.

 

Although that ad made no sence in regards to the PS3...it is a good "how ****ed up life is ad"

ForTheNguyen

analyst, each hotel room=types of gamers

naked soccer dude is equivalent to the madden in usa

and u do the rest

and that, ladies and gentlemen, is living

(that ad was cramped and layered with meanings and metaphors) haters overlook that 

 Sorry but your analogies and logic continue to fail. No one in the US jerks off to Madden or the NFL. Once again, instead of actually proving anything, you just attack anyone that sees this is the pile of dung that it is.

[QUOTE="ForTheNguyen"][QUOTE="TheDemon_Nexus"]

This looks like a russian ad.

 

Also Europe is more mature about ass and breasts then america...so by their standards is acceptable.

 

Although that ad made no sence in regards to the PS3...it is a good "how ****ed up life is ad"

DXGreat1_HGL

analyst, each hotel room=types of gamers

naked soccer dude is equivalent to the madden in usa

and u do the rest

and that, ladies and gentlemen, is living

(that ad was cramped and layered with meanings and metaphors) haters overlook that

Sorry but your analogies and logic continue to fail. No one in the US jerks off to Madden or the NFL. Once again, instead of actually proving anything, you just attack anyone that sees this is the pile of dung that it is.

Of course noone actually jerks of to Madden (at least I hope so). But apparently you don't get the meaning of 'metaphor'.

In the beginning of the ad, you see the same guy having sex with a girl, but he looks entirely bored.
Later in the ad, he jerks off to the soccer game.

Metaphor: He's more excited about sports / games than sex.