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“Things are getting desperate for Netflix, and, after years of disrupting the traditional movie and television industry, it might be turning into the very thing it once came so close to destroying by reportedly considering major movie premieres, and adding commercials to their streaming business model.
Netflix is considering letting the movies it produces run in theaters for up to 45 days before moving them to at-home streaming, Bloomberg reports. The company will reportedly try out a theater release with two high-profile films this year, including Knives Out 2, the sequel to the 2019 film that brought in over $300 million at the box office, and a new unnamed film by director Alejandro González Iñárritu.”
“The theatrical release is essentially the premier marketing campaign for all revenue streams, as far as movies are concerned,” Dimitrios Mitsinikos, founder and CEO of film industry analytics firm Gower Street, toldFortune. “In the era of streaming, the cinemas have the potential to help all content owners, including streaming platforms like Netflix, highlight their best content and essentially market their platforms to their core audience.”
“Since the release of last quarter’s poor results, Netflix has also toyed with the possibility ofimplementing adsin its services, as well as creating different types and payment tiers of subscription models.”
The future of streaming services is starting to look familiar… Will gaming follow suit? Again…
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