Paramount's switch to go exclusive HD DVD has failed to turn the market in favor of that format and that Blu-ray continues to dominate the market with stronger studio support and sales volumes. If they can't get it done with the cheapest players and three of the biggest movies of the year in "Transformers" and "Shrek the Third" from Paramount/DreamWorks and "Bourne Ultimatum from Universal," that doesn't leave them many options.
I wonder how Microsoft/Toshiba are feeling about that $150 million investment, especially since Toshiba's earnings have taken such a hit. To date, Paramount's move to sole support of HD DVD has failed to turn the market, despite the HD DVD exclusivity of key titles 'Transformers' and 'Shrek the Third'. Notably, Blu-ray still represented over 70% of High Definition video sales in the USA during the week 'Transformers' was released on HD DVD.
(Source)
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