People are on crack trying to analyze this thing like it's intended as an assualt on the Big 3 market share.
You wanna know who this thing is aimed at? Hobbyist developers, tinkerers, hackers, nerds, and ultimately gamers. It's the opposite approach of big money corporate culture, which is to throw money and marketing at consumers and hope it sticks, then earn back the cash through royalties and hardware after years of billion dollar losses.
This is an open platform funded by the community it's aimed at with the hopes of getting the ideas of open source, f2p, and indie dev into the market where enthusiasts will drive the platform, rather than big money.
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Traditional gaming consoles, like the Xbox 360 or the Nintendo Wii, have always been closed platforms, meaning developers have to use expensive development kits to publish games. The Ouya is open, which means anyone can release a game on it, and the consolemakers even encourage hackers to meddle with the hardware.
"We've internally always called this the people's console," Uhrman said. "And that was one of the reasons we wanted to take it to Kickstarter so quickly-to get the support and feedback of gamers and developers as we continue to develop the product and take it to market. We always said that if there was a strong sign of demand, we would really change the world, and that if people wanted this, they would come out in droves."
http://venturebeat.com/2012/07/10/ouya-founder-we-never-anticipated-that-it-would-blow-up-like-this-exclusive-interview/
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TNW: Can you tell us about the vision behind Ouya?
JU:Ouya is our love letter to gamers. We know that in recent years, there has been a brain drain towards mobile in the gaming industry. For gamers, hardware is still very expensive, while it is hard for developers to bring their games to the living room, where gamers would like to play them. That's what we want to solve: we want to bring back games to the TV. We also want to challenge the status quo, and bring openness where it didn't exist.
TNW: What do you mean by openness?
JU:Everyone we talked to is embracing the idea of openness, and loves that approach. By the way, every single console comes with a debug console. You don't need to buy any expensive SDKs; all the tools you need will be available in the console. It will allow you to root the device without voiding the warranty. We're even working on the idea of a "plant" which will restore your profile after rooting your device, basically reversing the root.
And because it's on Android you'll understand the source code well and how it works. If people are interested, we may even publish the hardware design. This is really an open console - we're even going to have standard screws in the console and the controller so you can open it up!
TNW: Why now?
JU:We think the timing is perfect.The hardware that is available today has been out there for seven or eight years. There was no new hardware announced at E3, and the console cycle has become very long.
People are even trying to say consoles are dead - and we obviously disagree.I think one of the reasons that this idea is getting so well accepted is that people are looking for something new and different which can really challenge the status quo and can bring great creative content back to the television.
http://thenextweb.com/gadgets/2012/07/10/ouyas-founder-julie-uhrman-this-is-our-love-letter-to-gamers-interview/
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Cool idea. Not aimed at supplanting PC, mobile, or console. It's a concept project based around open-source development and affordable hardware. I think it's a f*cking amazing idea. Obviously this thing is really taking off.
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