Oh and didn't it work so well!
Sony focused heavily on the new Bluray technology knowing it had a strong gaming brand and a market full of early adopters. It used this leverage, along with a large hit to its bottom line, to knock off it's rival HD-DVD even though they had the cheaper product both in terms of players/media and included features.
I think they deliberately slowed the release of games at launch so that people would utilise the Bluray function thus allowing the market see that Bluray movie sales were steadily climbing. This is conjecture though as i'm willing to admit.
What is not conjecture is that they were willing to lie about the power of the machine, lie about the necessity of Bluray for its games, risk losing their gaming audience by overpricing the console and producing a weak line up of games for it's first year. I don't think any rational person can deny that the launch of the PS3 was not about games but about establishing the next-gen movie format.
For further proof of how little they cared about gamers just see their battle with Immersion technologies over rumble. They took a well liked and established feature of controllers and threw it out of the window to avoid having to pay Immersion for illegally using rumble on the PS2. Seeing as rumble isn't needed for movies they felt the best bet was to tack on some basic feature *cough* Sixaxis *cough* and tell their consumers that they didn't want rumble as motion was the way forward.
Clearly it wasn't the way forward. When it was obvious motion control as Sony had implimented it was pretty much a gimmick, and after massive backlash, they gave in and forced anyone wanting a new rumble controller, that had already bought their other version, the chance to pay even more for their new one.
If, like me, you bought their console early on the promise of ground breaking graphics and a 'new level of gaming' then I apologise to you on behalf of Sony, as they clearly never will. Still, credit where credit is due, they did manage to pull the wool over a few million customers eyes, just enough to win their battle.
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