MS isn't going for BD this gen because there is no financial point in doing so. They chose to make their system based on DVD9 and offer an add-on HDDVD drive for movies only. However, they only sold a small amount of add-on drives. Further, even though BD defeated HD-DVD there has not been a huge groundswell demand for BD in general, let alone BD in a games machine. To offer a BD drive would require an investment in R&D and then upfront manufacturing cost. Meanwhile, MS has dropped their price and placed more emphasis on their arcade model....emphasizing entry level value. And meanwhile, stand-alone BD players have come way down in price, greatly diminishing the gap between a standalone unit vs an add-on device for the 360. Ergo, there is not much point in pursing a BD add-on drive where their seems little profit in doing so.
Regarding licensing of BD for future needs. Of course they (MS) would do so if they felt that was appropriate for the marketplace at that time. And there is nothing that Sony could do about it, even if they wanted to, as that would amount to a violation of competition law....e.g. they can't stop MS from paying for the licensing rights like anyone else, and they cannot treat MS different than anyone else.
And why wouldn't MS license Windows for the PS3? Of course they would. Why wouldn't Sony choose Windows? Cost, that's why.
The bottomline is that you aren't going to help your competitor or partial competitor out if there is a viable alternative, especially a cheaper one....but likewise, you don't torpedo your own business model and/or ignore consumer demand because you are unwilling to eat a little crow.
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