Nintendo for several reasons:
1. From a business perspective they've made the most money this generation.
2. New ways to play games made popular by Nintendo (touch screen, dual screens, motion control).
3. Bringing more people into the gaming industry, causing it to grow and expand in new directions.
Proof of the above is that the other companies have scrambled to copy them and changed their own business strategies.
An argument could also be made for PC gaming for pushing tech and graphics forward.
No argument can be made for Sony or Microsoft consoles however because they just do what PC does, only poorer. Blu Ray has made a great contribution for home movies and tv, but not for gaming.
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