There's a whole Catch-22 about PC prices. To get a gaming capable PC at the prices people love to quote here - anywhere from $400 - $600, leaves only one way to get it at that bargain price. They have to build it themselves.
And here's the the thing the hermits here never seem to grasp. The average consumer doesn't WANT to assemble their electronics. Sure there are misconceptions about the difficulty of doing it yourself, and that perception will often deter people from making the effort, right or wrong. I do realize it's not like building your own car or on the level of having to fabricate your own mother board.
BUT THAT'S NOT THE POINT. As much as you can argue that anybody can learn how to assemble their own PC, that just doesn't matter. It comes down to a very simple consumer principle - Out of the Box. People just expect they shouldn't have to assemble something themselves to have a DVD player, or a microwave oven, or a griller, or a TV, or an MP3 player. And from this mind set, they see computers in the same category as any other electronics, as something they should just pick upm at the store, take out of the box, where the most complex thing is connecting cables and that's it, it's ready to go.
So where the idea of needing a basic tool kit to put something together when there's the option of a ready built out of the box device, like most other electronics, makes it seem unecessary. And on that flip side, if buying a store brand PC, $600 will get you somthing capable of the most basic needs - internet, office suites, music, photo albums, etc... But if you want a ready built PC with more premium parts, and namely the GPU to run high end games, then you're looking at anywhere from $900 to $1400 (I'm going by Canadian store prices, and again with high end range), depending on the brand, the specific performance range, and the monitor bundle.
But agree or not, that's the way your average consumer sees PCs. Either very expensive for playing games, or lower cost for basic household needs.
THIS is the success of consoles. It's the convenience of out of the box ready to use, at an affordable price, a price agreeable to what they know they're getting from it - a device focused on games.
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