The single-player modes are much more important to me than anything online. I never got live until I upgraded to the 360, so all of my old xbox games I got just for single-player and splitscreen coop modes. Even now that I have Live, most RPGs are better off without wasting resources on multiplayer junk that I'll probably never use anyway.
As for shooters, I think all shooters have the potential to benefit from multiplayer modes, but since so many still can't seem to get it right, I am generally more annoyed than anything when I try to play online. For instance, FarCry 2 is a wonderful single player game, and with the map editor, it should be an incredible multiplayer game. Unfortunately, it can take over ten minutes to get into a game, and then the teams are often unbalanced with all the high-ranking players on one team due to team switching, and then the host can boot anyone at any time (which happens a lot more than it should). So I do not rely on multiplayer modes to determine whether or not I'll buy a game.
From the alternate perspective, I have never yet bought a game that is multiplayer only or that has a pretty lousy campaign just so I can play online.
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