"Essentially it was Steam for Xbox [...]" hahahahahahaha. Except they forget Steam is on a PC. And a PC is not a console. If they want to get Steam, let them get a computer. It won't work on a console for bozos.
It's true, though. Women have gone from being sex objects to plot tools. However, I think this only more commonplace in action/adventure/FPS games. Traditional RPGs (Mass Effect, Dragon Age) certainly approach gender issues with better tastes.
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