Why?!?!? Been looking forward to this since E3

@ShadowsDemon Meeeee tooooooo!!! It's great isn't it!? In fact I'm gona buy three copies of this one, just to help EA out a little bit extra.

They hinted at this in their last press conference. Something along the lines of them dominating the Smartphone world but having no steak in the lower priced mobile phone market.

SUPER LOLZ!!!

Good to see that they're speaking to a wide range of people for this.

WOW! NO FREAKIN WAY!! but still,WOW.

For a company that wants people to download games they sure don't make
it cheap. I think the price for the device is fine but those
bespoke memory sticks need a big old price cut.

Brilliant! Gamespot celebrates innovation over sequels and shooters. Defs gona try this.

My expectations are low. Not saying I'm not open to this game. Love Star Trek. But they are very low indeed.

@SeAzhrei @Beardof_Zeus456 good point but I'm keepin this dream alive, if not then when game costs a tenner, so the dlc don't hurt so much.