COD is popular because it's fun and revolutionized the FPS genre. Plus they usually have good campaigns to go along with their great online, even if the MW ones are too short, the COD games still have exciting campaigns.
Which is more than I can say for most shooters.
ShadowMoses900
Part of the revolution was bringing a PC quality (to a point, I can already hear people nitpicking) competitive shooter to consoles. The fun is in the responsive guns and movement, along with the rewarding unlock system. People spend hours on CoD multiplayer, Im sure there are very very few people who play the CoD campaigns through more than once.
Very few shooters today are worth $60 for their campaign.
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