It depends on what you want to focus on in a game
You could just as easily say that Sony's first party need better interactivity, creativity, and design. Instead they tend to lean towards a balancing act between those things and movie style production. Which is fine.
Sometimes story can limit what is allowed on the gameplay front ad vice versa.
Having said that, I personally think the strongest style of story telling in this medium is the Metroid/Souls/Breath of the Wild style. They allow for strong interactivity and design yet the story is there if you want to look for it. It's more subtle and rewards exploration for those that are interested in the backstory/context of the world they're in.
I also have to say that Nintendo more consistently wows me with their games even now, due to their tight, creative game design. Breath of the Wild is a prime example of them pushing a genre forward that's been stagnant for years.
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