I said MS allows AO games, they aren't trying to market them yet. They can let third party dev's do them, but I think if big companies got behind the idea and told retailers logically why AO games should be carried, then they would be on store shelves and our selection of games more interesting.
What I proposed was that Sony and Nintendo should join MS in allowing AO games (actually not Nintendo since its heavily kid oriented). Currently Sony won't even allow AO games to be licensed on their systems!
But developers are too weary to make an AO game on 360, so there are none. Thats the problem, its bending to these old standards. The industry should join forces and campaign to convince retailers to put AO games in the marketplace. Age restricted, and properly packaged, but also on store shelves. Not every store will carry them. Walmart and Targets might not, but they don't need to. EB Games and Gamestop will. Online stores will, eventually most stores should be carrying AO games. Just like not every major retailer or book store carries a Playboy magazine, but many do. The rating is a just a symbol. And similar content is already in rated R movies and other media. So given the media content already estabilished among many mainstream retailers it wouldn't be that difficult to get AO games put in a similar context.
The problem today is that game companies aren't teaming up, aren't voicing concern about AO restrictions and so you get Rockstar overhauling Manhunt 2 simply to appease an outdated paradigm in videogames. The market is certainly there if only the industry would get some balls.
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